Primary Responsibilities
These are the core responsibilities of the role and may be measured as part of KPIs:
- Design and implement CRM-driven loyalty campaigns, including app push notifications, email marketing (EDM), and rewards programs, using marketing tools tailored to regional market preferences.
- Execute day-to-day operations on Customer Data Platform (CDP) platforms, including customer segmentation, journey creation, journey testing, and troubleshooting.
- Utilize CDP capabilities to personalize customer experiences across multiple channels, delivering the right message to the right audience at the right time.
- Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement, providing actionable insights to optimize marketing strategies.
- Assist in the configuration and deployment of promotional offers.
Secondary Responsibilities
These responsibilities support the primary functions of the role:
- Develop and maintain dashboards to monitor customer retention and CRM performance metrics.
- Prepare regular reports on campaign performance, user behavior, and growth metrics.
- Identify opportunities for automation and process improvements to improve efficiency and scale marketing efforts.
- Act as the liaison between cross-functional teams to ensure the smooth execution of CRM and growth marketing initiatives.
- Create and manage project timelines, deliverables, and status updates to ensure projects are completed on schedule.
- Analyze campaign performance data and provide recommendations to optimize CRM strategies and customer engagement.
Job Competencies and Requirements
Qualifications
- Diploma or Bachelor's degree in Marketing, Marketing Communications, Data Science, Business, or a related field.
Experience
- 2–3 years of experience in Marketing Operations, CRM, Customer Lifecycle Management (CLV/CLTV), or Growth Marketing.
Skills & Knowledge
- Hands-on experience with CRM/CDP platforms such as Appier, Emarsys, CleverTap, ActionIQ, or similar tools.
- Experience using analytics platforms such as Google Analytics (GA4 preferred).
- Strong analytical skills with the ability to interpret complex datasets and make data-driven decisions.
- Advanced proficiency in Microsoft Excel.
- Basic understanding of APIs (Application Programming Interfaces) for CRM integrations is an advantage.
- Understanding of conversion attribution models and mobile/web app event tracking.
- Strong communication and stakeholder management skills with the ability to collaborate across cross-functional teams.
