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Senior Manager, Segment Development

affin group
Fresher
Malaysia, Kuala Lumpur
Early Applicant
  • Posted 2 months ago
  • Be among the first 10 applicants

Job Description

Create your future with Affin! You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don't just stay at the forefront of the industry – you can make a difference too.

Campaign Design, Execution & Performance Management

  • Design and launch deposit and segmentdriven campaigns for ETB and NTB customers and sales staff.
  • Manage endtoend implementation of sales campaigns, including tracking, coordination, and gift fulfilment.
  • Continuously monitor campaign performance, prepare regular reports, and implement enhancements where required. Perform postcampaign analysis and evaluation to assess effectiveness, ROI, and business impact.
  • Segment Activation & Market Execution
  • Execute customised segment activations and targeted initiatives in collaboration with internal and external stakeholders.
  • Develop and deploy salessupporting tools and materials aligned to campaign objectives and segment needs.
  • Support initiatives to strengthen and grow priority customer segments, including women entrepreneurs, Micro SMEs, and other identified segments.
  • Customer Engagement & Relationship Management
  • Develop and execute relationship management activities in close cooperation with Sales to enhance customer satisfaction and loyalty.
  • Drive initiatives to increase customer stickiness, including multiproduct holdings and walletsizing strategies. Ensure campaigns and propositions are aligned to evolving customer expectations and business needs.
  • Market Intelligence & Proposition Development
  • Evaluate customer needs, market conditions, and competitive landscape to inform effective marketing and segment strategies. Participate in marketing and proposition committees to ensure appropriate deployment and direction of new product or proposition development.
  • Collaborate with crossfunctional marketing teams to develop strategies that strengthen the unique selling propositions (USPs) for targeted segments.
  • Reporting, Governance & Stakeholder Management
  • Provide regular internal reporting on segment development performance, campaign outcomes, and sales progress to senior management.
  • Ensure governance, consistency, and transparency in campaign execution and segment initiatives.
  • Act as a key coordination point between Head Office, Sales, and crossfunctional stakeholders.
  • People Development & Team Enablement
  • Coach and guide team members, providing ongoing feedback and support as they take on increased responsibilities.
  • Foster a performancedriven and collaborative team environment aligned to divisional objectives.
  • Additional Responsibilities
  • Undertake adhoc tasks and projects as assigned by management in support of business priorities.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Job ID: 148357761

Last Updated: 14-07-2026 04:21:41 PM
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