Senior Manager, Segment Development

affin group

Malaysia, Kuala Lumpur

Fresher

Save

Posted 4 hours ago
Be among the first 10 applicants

Early Applicant

Job Description

Create your future with Affin! You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don't just stay at the forefront of the industry – you can make a difference too.

Campaign Design, Execution & Performance Management

Design and launch deposit and segment‑driven campaigns for ETB and NTB customers and sales staff.
Manage end‑to‑end implementation of sales campaigns, including tracking, coordination, and gift fulfilment.
Continuously monitor campaign performance, prepare regular reports, and implement enhancements where required. Perform post‑campaign analysis and evaluation to assess effectiveness, ROI, and business impact.
Segment Activation & Market Execution
Execute customised segment activations and targeted initiatives in collaboration with internal and external stakeholders.
Develop and deploy sales‑supporting tools and materials aligned to campaign objectives and segment needs.
Support initiatives to strengthen and grow priority customer segments, including women entrepreneurs, Micro SMEs, and other identified segments.
Customer Engagement & Relationship Management
Develop and execute relationship management activities in close cooperation with Sales to enhance customer satisfaction and loyalty.
Drive initiatives to increase customer stickiness, including multi‑product holdings and wallet‑sizing strategies. Ensure campaigns and propositions are aligned to evolving customer expectations and business needs.
Market Intelligence & Proposition Development
Evaluate customer needs, market conditions, and competitive landscape to inform effective marketing and segment strategies. Participate in marketing and proposition committees to ensure appropriate deployment and direction of new product or proposition development.
Collaborate with cross‑functional marketing teams to develop strategies that strengthen the unique selling propositions (USPs) for targeted segments.
Reporting, Governance & Stakeholder Management
Provide regular internal reporting on segment development performance, campaign outcomes, and sales progress to senior management.
Ensure governance, consistency, and transparency in campaign execution and segment initiatives.
Act as a key coordination point between Head Office, Sales, and cross‑functional stakeholders.
People Development & Team Enablement
Coach and guide team members, providing ongoing feedback and support as they take on increased responsibilities.
Foster a performance‑driven and collaborative team environment aligned to divisional objectives.
Additional Responsibilities
Undertake ad‑hoc tasks and projects as assigned by management in support of business priorities.

More Info

Job Type:

Industry:

Function:

Employment Type:

About Company

affin groupJob Source: www.linkedin.com

Job ID: 148357761

Jobs by Skill - IT

Jobs by Skill - Non IT

International Jobs

Jobs in Top Cities

Popular Jobs

Last Updated: 26-05-2026 10:02:30 AM

Homejobs in MalaysiaSenior Manager, Segment Development

Similar Jobs

Senior Manager - Client Engineering

Axiata Digital Labs

Malaysia, Kuala Lumpur

Skills:

OSS, Bss, product management, telco integration, Customer Engagement, partner enablement

Senior Manager, iCIMB & CCBO - Business Integration Unit (Client Services)

CIMB Group

Malaysia, Kuala Lumpur

Skills:

Account Relationship Management, Project Management, People Management and Team Leadership, Microsoft Office Applications, Process Improvement methodologies, Resource Planning and Optimisation

Regional Professional Marketing Senior Manager

Reckitt

Malaysia, Kuala Lumpur

Skills:

medical sales , medical marketing , consumer behaviour , channel strategy , Data Analytics, Influencing, clinical management, Communications, Global Medical Affairs, Storytelling, Customer Relationship Management, Healthcare Marketing, Key Account Management, Digital Activation to HCPs, Digital Strategy, Strategic Partnership, Clinical Sales Knowledge, Stakeholder Relationship Management

Senior Manager, Human Resource

CapitaLand

Malaysia, Kuala Lumpur

Skills:

Payroll Administration, Compensation And Benefits, expatriate management, Salary Benefits Benchmarking, HR Analytics Tools, Leave Management, Permit Administration, Budget Planning, Benefit and Insurance Administration, Performance Management, Flexi-Ben Administration, Payroll Systems, Hris