The incumbent will be responsible in developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive volume, consumption, share and profitability in designated channel(s)/region(s).
Align & support sales and marketing objectives through trade marketing programs with trade customers to strengthen business relationship and work closely with the brand's team in establishing & integrating brand and trade strategy to attain profitable and sustainable brand and channel/regional growth.
Accountable for uncovering key opportunities which impact company portfolio and developing solution-based selling tools and presentations to target those opportunities as well as initiating localize promotional activities in assigned channel(s)/region(s).
Set directions on trade / channel / account's activations ranging (preparation, mechanics, pricing, analysis and post evaluation) including trade and in-store merchandising and distribution programs.
Work closely with Regional, Account and Brand Managers in achieving overall company's objectives across specific channels/territories.
Support the sales team to ensure the delivery of business target through close support and monitoring of the business
To develop short to long term Trade Marketing Annual Operation Plan by setting trade strategy across all channels to support Brands deliverables.
REQUIREMENTS
Degree holder in Business Studies or its equivalent with minimum 9 years working experiences in FMCG companies in various functions (Sales/ Marketing/ Trade Marketing/ Channel Development).
Possess strong planning and analytical skills, good business acumen, excellent communication and negotiation skills, creative and the ability to operate at the strategic level and meticulous with details.
Proficiency in Nielsen Answers and Kantar WPO
Competency in Microsoft Excel & PowerPoint with analysis capability, understanding of market knowledge, strong selling & presentation skill coupled with strong communication proficiency in both English and Malay would be required.
