Senior Manager, Trade Marketing & Marketing Operations

Are you passionate about bringing brands to life in-store and driving business results through strong marketing execution and operations excellence

We're looking for a Senior Manager, Trade Marketing & Marketing Operations to lead campaign deployment, in-store experience, and local store marketing initiatives across our nationwide network.

This role plays a critical part in translating marketing strategies into impactful in-store execution, enhancing customer experience, and driving sales and profitability.

Key Responsibilities

Trade Marketing & Campaign Execution

• Lead end-to-end deployment of national and local marketing campaigns across all stores
• Ensure timely, high-quality rollout of in-store materials, promotions, and displays
• Partner closely with Marketing, Operations, Commercial, and Supply Chain teams

In-Store Marketing & POSM Management

• Oversee planning, production, and installation of POSM and in-store assets
• Drive innovation in in-store visibility and customer experience
• Manage supplier coordination, annual tenders, cost optimization, and quality control
• Provide clear monthly POS guidelines to operations teams

Marketing Operations & POS System Setup

• Lead POS system configuration to support campaigns, data tracking, and customer journey
• Work with analytics teams to enable post-campaign evaluation and insights

Local Store Marketing (LSM) & Dine-In Growth

• Develop and execute LSM strategies tailored to trade zones and local communities
• Drive dine-in traffic through targeted promotions, partnerships, and on-site marketing
• Collaborate with external partners (malls, suppliers, local entities) for joint initiatives

New Store Openings

• Lead marketing and POS setup for new store launches
• Plan opening campaigns, promotional activities, and launch events

Customer Experience & Performance Management

• Drive initiatives to improve customer experience and reverse negative NPS
• Monitor performance against budget, calendar, and KPIs; optimize as needed
• Ensure all promotions and menu strategies are EBITDA-positive

Who We're Looking For

• Bachelor's Degree in Marketing, Business, or related fields
• 7–10 years of experience in Trade Marketing, Marketing Operations, or Campaign Operations
• Strong background in retail / QSR / FMCG / food & beverage
• Proven experience working closely with operations and cross-functional teams
• Solid understanding of POSM, in-store execution, and local store marketing
• Commercially minded with experience in financial analysis and profitability
• Strong project management, stakeholder management, and execution skills
• Experience in social media content and local activation is an added advantage