Overall, Job Function
The Senior Product and Solution Manager drives product strategy, solution innovation, and go-to-market enablement across digital advertising, marketing technology, AI-enabled products, and customer engagement solutions. The role works closely with business, sales, product development, engineering, operations, and strategic partners to turn market opportunities and customer needs into scalable, commercially viable solutions across Southeast Asia.
The ideal candidate combines strong product management, commercial thinking, stakeholder management, and digital advertising expertise. Practical experience or knowledge in AI product management, including identifying suitable AI use cases and managing AI-enabled products from concept to adoption, will be an important plus point.
Primary Responsibilities
Product Strategy & Innovation
- Develop and execute product roadmaps aligned with business objectives and agreed priorities.
- Identify new market opportunities and emerging digital advertising, marketing technology, and AI capabilities.
- Evaluate industry trends, competitors, and customer needs.
- Drive innovation across advertising, marketing, AI, retail media, commerce, the creator economy, and customer engagement solutions.
- Build business cases for new product initiatives.
Product Management
- Product Management methodologies
- Manage the full product lifecycle from discovery and ideation through development, launch, adoption, and continuous improvement.
- Prioritize product enhancements based on market demand and business impact.
- Work closely with engineering, data, AI, design, and operations teams on product planning, validation, and delivery.
- Ensure products remain useful, responsible, competitive, scalable, measurable, and commercially viable.
- Manage product documentation and internal knowledge, including AI product requirements, use-case definitions, data dependencies, evaluation criteria, governance considerations, and adoption guidance.
Sales Enablement & Commercial Support
- Support regional and local sales teams during pitches.
- Develop sales playbooks and product positioning.
- Conduct product training and solution workshops.
- Assist with major client proposals and strategic accounts.
- Work with sales leadership on product commercialization strategies.
Cross-functional Collaboration
- Engineering Team
- Product Operations Team
- Creative Team
- Ad Operations & Yield Management Team
- Influencer Partnership Team
- Sales Teams
- Country Manager
Additional responsibility:
Ensure product launches are delivered on time and adopted successfully
Strategic Partnerships Identify and manage strategic partnerships with:
- Advertising technology companies
- Data providers
- AI vendors
- Media partners
- Commerce platforms
- Martech vendors
- Global technology partners
Additional responsibility:
Evaluate commercial opportunities and partnership models
Market Intelligence Continuously monitor:
- Competitor products
- Industry trends
- Emerging technologies
- Consumer behavior
- Advertising ecosystem developments
Additional responsibility:
Provide strategic recommendations to management.
Product Operations & Governance
- Establish product development processes.
- Define product KPIs.
- Monitor product performance and adoption.
- Improve workflow efficiency.
- Ensure documentation and product governance standards.
Team Leadership & Mentoring
- Guide and mentor product and solution team members and project stakeholders.
- Promote a collaborative, accountable, and customer-focused product culture.
- Support capability building and knowledge transfer across the team.
- Provide coaching, feedback, and practical support to team members where required.
- Promote cross-functional collaboration.
Key Performance Indicators (KPIs)
- Product revenue growth
- New product launches
- Product adoption rate
- Sales enablement effectiveness
- Client satisfaction
- Product profitability
- Time-to-market
- Strategic partnership growth
- Product innovation pipeline
- Regional market expansion support
Requirements (Eligibility)
Education
- Bachelor's Degree in Business, Computer Science, Information Technology, Marketing, Engineering, or a related discipline.
- MBA is an advantage.
Experience
- 5 –10 years of experience in Product Management, Digital Media, Advertising Technology, Martech, or related solution roles.
- At least 3 years of experience leading products, projects, cross-functional teams, or major solution initiatives.
- Strong understanding of the digital advertising ecosystem.
- Experience working with regional teams is preferred. Hands-on experience managing AI-enabled products, generative AI solutions, intelligent automation, or data products is a strong advantage.
- Proven track record of launching, commercializing, or scaling successful products and solutions.
Good to Have Technical Knowledge
- AI product management, generative AI applications, automation, and data-driven product capabilities
- Advertising & Marketing Technology
- Digital & Programmatic Advertising
- DSP / SSP / Ad Serving
- Google Marketing Platform, Meta, TikTok, LinkedIn, and major ad-tech ecosystems is an advantage.
- Influencer Marketing / Social Media Marketing
- Retail Media & Shopper Marketing
- Customer Data Platforms
- Data Insight & Analytics Analytic
Skills & Competencies
- Strategic thinking
- Product vision and roadmap management
- Commercial acumen
- Team leadership and mentoring
- Stakeholder management
- Presentation and communication
- Problem-solving
- Data-driven decision making
- Project management
- Negotiation
- Innovation mindset
- Regional collaboration
