About The Role
This role sits within the Digital CRM team, translating business requirements into structured campaign execution. You will drive lifecycle delivery with strong QA governance, risk awareness, and clear stakeholder communication to ensure stable and accurate CRM operations.
Key Responsibilities
- Own full campaign lifecycle delivery & oversee execution governance & QA control, including approvals and pre-launch validation.
- Proactively identify data, system, or logic risks and propose practical improvements.
- Manage CRM incidents & vendor coordination, focusing on root cause and SLA tracking.
- Communicate outcomes, risks, and CRM limitations clearly to stakeholders.
What This Role Offers
- Exposure to end-to-end Digital CRM operations in a high-growth environment
- Opportunity to strengthen analytical thinking, execution ownership, and technical CRM skills
- Collaboration with Product, Marketing, Operations, and regional stakeholders
- A role suited for individuals who value structure, precision, and accountability
Must-Haves
- 2–3+ years experience in CRM, digital operations, or campaign execution
- Strong ownership mindset with accountability for delivery outcomes
- High attention to detail with consistent QA standards
- Proficient in Excel / Google Sheets (filters, pivots, validation checks)
- Basic HTML or SQL understanding for troubleshooting or campaign tweaks
- Experience with CRM or automation tools (e.g., Sendgrid, Twilio, similar)
- Ability to explain technical constraints in business language
- Strong English communication (spoken & written)
Nice-to-Haves
- Experience in digital entertainment, fintech, or data-driven digital platforms
- Chinese language proficiency
- Exposure to dashboards, data validation, or reporting workflows
- Experience in incident handling or vendor coordination
- High awareness of data security and confidentiality
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Senior Project Specialist
Location: Kuala Lumpur
Contract Details: Permanent
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