The (Senior) Sales Executive is responsible for revenue generation from new customers and existing customers (retaining and maintaining relationships, growing accounts and driving exhibitor attendance). The role needs to source and close new customers, manage select customer accounts & targeted on their retention. The role will focus on The Battery Show Asia and Mobility Tech Asia events whilst developing flexibility to work across multiple brands if needed.
The role will be required to continually develop their Brand and industry knowledge through engagement both internally and externally at industry events.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Acquire new customer accounts and (at later stage) grow existing customer accounts
Revenue generation from new customers through sales (booth, sponsorship/ advertisement and fully integrated marketing packages) across products and revenue streams for the assigned event projects
Feeding key customer feedback and market trends / issues for Event and Marketing strategy
Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
Develop Sales plans and approaches to grow existing customer account share of wallet, through cross and up selling as well as the sale of integrated packages, sponsorship and advertising
Develop retention campaigns in collaboration with Exhibitor Marketing teams
Deliver assigned Sales campaigns, against accounts, products and revenue targets
Development of brand and industry specific knowledge, including competitor events, to enhance and improve new business sales performance
Support on the on-site re-booking of existing customer accounts
Communicate to leadership the latest customer pipeline and booked information through accurate use of Salesforce reporting
Maintain accurate and timely customer information and notes within Salesforce (CRM system)
Manage the handing over of Sale information and customer requirements (via Salesforce) to the Event Operations and Event teams
Support Finance in resolving bad debt customers as a final escalation point
Perform additional responsibilities as assigned
POSITION REQUIREMENTS:
University Bachelors Degree
2-3 years experience in a B2B sales team and proven ability to deliver or overachieve on revenue targets
Strong experience in managing relationships with customers across various regions and cultures
Fluent in verbal and written English and Mandarin (for Mainland China based) mandatory
Proven ability to manage a number of customer accounts
Strong relationship management experience, maintaining customer contact and relevance
Ability to develop relationships at senior levels and manage customer needs
Ability to identify and pursue cross and up selling opportunities
Ability to understand and articulate value proposition and customer ROI
Ability to negotiate effectively, and proactively handle and respond to customer objections
Strong interpersonal skills, confident personality, high level of enthusiasm
