Job Title: Senior Specialist/ Manager, Digital Marketing & Content
Location: Kuala Lumpur, Malaysia
About Beyondsoft
Beyondsoft is a global IT and consulting services provider with over 30 years of experience delivering digital transformation, AI, cloud, and industry solutions to clients worldwide.
Headquartered in Singapore and listed on the Shenzhen Stock Exchange, Beyondsoft operates in more than 13 countries with over 30,000 professionals globally.
About the Role
Beyondsoft is building its marketing capability for Southeast Asia. Based in Kuala Lumpur and reporting to the Director, Government Relations & Marketing in Singapore, this role runs how Beyondsoft shows up online across the region — the channels, the spend, the content, and the return.
It is a hands-on Senior Specialist/ Manager role weighted towards digital execution and performance. You will run the accounts, place the spend, produce the content, and report on what it delivered.
Key Responsibilities
- Content planning and production. Build and maintain content calendars across web, social, and other channels. Write and edit day-to-day copy — social posts, event promotion, corporate announcements — and keep language and tone consistent with the corporate narrative set by the Director.
- Channel management. Manage the company's online media accounts, including the corporate website and social platforms. Own publishing, brand consistency, and oversight of any external agency or vendor.
- Media buying. Plan and execute paid media across Google Ads, boosted content, and online and offline placements. Manage and account for marketing spend against budget.
- ROI tracking and reporting. Define the measures that matter, track performance against them, and report to management on return. Recommend where to scale, reallocate, or stop.
- Events support. Support offline events in Malaysia and across the region — pre-event campaigns, on-site content capture, and post-event follow-through.
- Other duties as assigned by the reporting manager.
Required Experience & Qualifications
- Degree in marketing, communications, business, or a related field.
- 6–10 years in digital marketing, with at least two years running channels and a budget independently. Content and communications experience alongside this is expected.
- Hands-on media buying experience — Google Ads, paid social, and placement negotiation — with accountability for spend and results.
- Strong analytics capability. Fluent in GA4 and platform reporting, and able to build an ROI case management will act on.
- Clear, accurate written English suitable for corporate communications.
- CMS and marketing tooling literacy (WordPress or equivalent, LinkedIn Campaign Manager, Canva or Adobe).
- B2B technology, IT services, or enterprise sector experience. Familiarity with AI and cloud subject matter is an advantage.
- Self-directed. This is the sole marketing role in Malaysia, reporting to a manager based overseas, and involves regional travel for events.
- A plus: government or statutory board audiences, wider SEA exposure, or design and video editing.
