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Social Media Executive (Senior)

  • Posted 4 hours ago
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Job Description

Role Summary

Operating with high independence and sound judgment, the Senior Executive goes beyond mere task execution. They influence content quality, brand consistency, and digital engagement by modeling best practices and utilizing data-driven insights. While this role does not carry formal people management authority, it plays a vital quiet leadership role—uplifting team standards, guiding junior creatives or marketing peers, and refining operational workflows so that the entire social media function operates more effectively.

Social Media Strategy & Impact

  • Independently manage and maintain core social media platforms (Facebook, Instagram, etc.) with consistent quality and reliability.
  • Develop and execute social media strategies, prioritizing campaigns and tasks based on their impact on brand visibility and engagement.
  • Translate overall marketing objectives into a structured, high-performing content calendar.

Content Creation & Brand Stewardship

  • Lead the storyboarding, design, and production of visually appealing content (graphics, videos, GIFs) that sets the standard for the team.
  • Act as a strict guardian of the brand, ensuring all visual content flawlessly aligns with brand identity and style guidelines.
  • Edit and produce high-quality video content (short clips, tutorials, promos) with minimal need for revision or supervision.

Data-Informed Optimization

  • Deeply monitor social media analytics to track performance.
  • Actively identify trends, evaluate content effectiveness, and recommend strategic shifts to management based on data.
  • Improve existing content templates and workflows based on past performance metrics.

Knowledge Sharing & Standards Uplift

  • Guide and support junior executives or interns by sharing design techniques, editing best practices, and platform knowledge.
  • Contribute to improving creative templates, posting trackers, and daily operational SOPs.
  • Model what good looks like in cross-functional collaboration and creative execution.

Job Requirements:

● Hold a bachelor's degree in Marketing, Graphic Design, Communications,or a related field.

● Being able to read and write Mandarin is an added advantage.

● Demonstrate a track record in social media, marketing, or creative roles.

● Built a robust portfolio showcasing social media proficiency.

● Exhibited proficiency in graphic design software and video editing tools.

(e.g., Adobe Creative Suite, Canva, Capcut)

● Possess a strong understanding of branding strategies.

● Successfully translated brand identity into visual elements and messaging.

Office Location:

Level 9, Menara Dana, 13, Jalan PJU 1a/46, Pusat Perdagangan Dana 1, 47301 Petaling

Jaya, Selangor

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Job ID: 152346033

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