Position Summary
The Social Media & Influencer Marketing Executive supports the planning and execution of social media and influencer marketing initiatives. Primary focus on Malaysia, with support for Singapore where required. This is a hands-on role that requires both strategic understanding and day-to-day execution.
The role plays a key part in driving brand awareness, engagement, and traffic to both physical stores and e-commerce platforms, while ensuring all content aligns with JD Sports brand values and commercial objectives. You are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires.
Key Responsibilities
Social Media Support & Execution
- Support the Social Media Strategist in translating overall social media strategy into monthly content calendars, content pillars, and platform-specific executions.
- Execute always-on and campaign content across multiple social channels, ensuring alignment with brand guidelines, marketing and business objectives.
- Identify emerging trends, formats, and platform updates to inform content ideation and execution.
Content Creation & Production (Hands-On)
- Create high-impact, shareable content for JD Sports social media that resonates with local audiences.
- Conceptualize, script, produce, and shoot short-form video content for our social channels. Primarily TikTok, Instagram Reels, YouTube, and Facebook.
- Adapt global or regional assets into locally relevant and trend-driven content.
- Work cross-functionally with the rest of stakeholders from other departments to maintain JD Sports present in social media.
On-Camera & Talent Support
- Comfortable appearing on camera for social content such as product try-ons, trend videos, voiceovers, and campaign-led executions
- Support content shoots by coordinating with internal stakeholders, creators, and talents on set.
Influencer / KOL Coordination
- Support influencer marketing campaigns end-to-end, including sourcing, outreach, briefing, coordination, content tracking, and approvals.
- Liaise with external agencies where required and assist in consolidating influencer content and performance results.
Community Management & Reporting
- Monitor content performance and prepare weekly, monthly and yearly reports covering reach, engagement, views, and follower growth.
- Provide insights and recommendations to support ongoing content and campaign optimization.
- Manage daily community interactions, including comments and direct messages, and escalate insights where relevant.
Qualifications & Requirements
- Diploma or Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- 2 – 3 years of experience at major brand or organization in social media management, content creation, influencer marketing, or creative agency environment.
- Solid interpersonal skills and passion for engaging with our social media communities.
- Hands-on experience with content creation and editing tools (e.g. Canva, CapCut, Premiere Pro, and AI tools for ideation or editing).
- Comfortable appearing on camera and working in a fast-paced, content-driven environment.
- Basic understanding of social media metrics and analytics tools (e.g. Meta Business Suite, TikTok Analytics, Sprinklr etc.)
- Strong organizational skills, proactive attitude, and ability to work both independently and collaboratively.
- Passion for lifestyle pop culture locally or internationally, fashion, music and sports.
- In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities.
