Job Title: Social Media Marketing Specialist
Location : Petaling Jaya (Full time)
Salary : RM 4,500 - RM 6,000/month
Job Summary
The Social Media Marketing Specialist plans, executes, and optimizes both paid and organic social media strategies to drive lead generation, brand awareness, and audience engagement. This role combines content creation, campaign management, community building, and analytics to maintain a consistent, impactful presence across all platforms.
Key Responsibilities
Paid Social Media
- Plan, execute, and optimize paid social campaigns to generate high-quality leads and support marketing objectives.
- Monitor campaign performance, budget utilization, and ROI, making data-driven adjustments to improve results.
- Stay current on social advertising tools, ad formats, and platform best practices.
Organic Social Media
- Plan, create, and publish organic content across Facebook, Instagram, LinkedIn, and other relevant channels.
- Build and manage a monthly organic content calendar, ensuring consistent, timely, and on-brand postings.
- Set and track organic growth targets (followers, reach, engagement rate) separate from paid metrics.
- Research and apply relevant hashtags, keywords, and posting times to maximize organic reach and discoverability.
- Adapt tone, messaging, and format across platforms while maintaining a consistent brand voice.
- Manage day-to-day community engagement: respond to comments and messages, foster discussion, and build online community.
- Spot and act on trending topics, conversations, and platform features (Reels, carousels, short-form video) to organically extend reach.
- Coordinate organic content with paid campaigns and broader marketing/branding initiatives for a cohesive presence.
Content & Copy
- Write clear, engaging, on-brand copy: captions, short articles, announcements, and campaign messaging.
- Translate training programmes, events, and organizational initiatives into compelling digital stories and campaigns.
Analytics & Reporting
- Track organic and paid metrics (reach, engagement, conversions, ROI) and prepare regular performance reports with actionable insights.
- Refine content and campaign strategy based on analytics, audience behavior, and market trends.
Cross-Functional & SEO
- Collaborate with Graphic Designers, Marketing team members, and internal stakeholders to deliver cohesive content.
- Support SEO initiatives: keyword research, image optimization, and content optimization.
- Contribute ideas to boost website and content visibility through social-search integration.
- Propose creative refreshes for social content and support website revitalization efforts.
- Continuously test and iterate on strategy to improve reach, engagement, and impact.
Requirements
- 4+ years of experience in social media advertising.
- 4+ years of experience in digital marketing (organic and paid).
- Proven track record managing organic community growth and engagement, not just paid campaigns.
- Excellent consulting, writing, editing, presentation, and communication skills.
- Demonstrable social networking experience and familiarity with social analytics tools.
- Working knowledge of web design, web development, CRO, and SEO.
- Solid understanding of online marketing and major marketing channels.
- Positive, detail-oriented, customer-focused, with strong multitasking and organizational skills.
- BS in Communications, Marketing, Business, New Media, Public Relations, or related field.
- Experience working in a digital agency is a plus.
Only shortlisted candidate will be notified.
