Social Media Specialist

About the Role

G2G.com is Southeast Asia's leading marketplace for digital goods, in-game currencies, and

gaming services. We're growing fast, and our social media presence needs to keep pace.

We're looking for a Social Media Specialist who is AI-native by habit, not by aspiration. You'll

own the end-to-end content lifecycle — independently originating content and campaign ideas

grounded in our brand guidelines and performance data, translating them into a content plan,

and producing short-form video and copy using AI generation tools.

This is not a role where you wait for briefs to land in your inbox. You think in platforms, move

fast, and hold yourself to a high creative standard even when the tools do the heavy lifting.

What You'll Do

Content Strategy & Planning

• Independently originate campaign and content ideas grounded in brand guidelines and

performance data — not just execute briefs from the Social Lead — and develop the

content plan: formats, platform mix, creative angles, and posting cadence

• Own the content calendar from planning through execution — what goes out, when, and

why

• Proactively pitch content and campaign ideas grounded in performance data and brand

guidelines; if a format is gaining traction, you bring the proposal, not wait to be asked

AI Video & Visual Production

• Produce short-form video content using AI generation tools (e.g. Kling, Runway, Pika,

Higgsfield, or equivalent)

• Write and iterate prompts to achieve brand-consistent, publish-ready outputs with

minimal rework

• Deliver platform-formatted outputs: 9:16 for TikTok/Reels, 1:1 and 4:5 for feed, 16:9

where applicable

• Quality-control every output before submission — AI-generated does not mean auto-

approved

AI Copy & Scripting

• Use AI writing tools (e.g. Claude, ChatGPT, or equivalent) to develop scripts, hooks,

captions, and copy variations per platform and campaign

• Produce multiple creative variants per brief for organic posting and paid social A/B

testing

• Ensure copy tone is native to each platform — TikTok voice is not the same as

Facebook or X

Performance Analysis & Recommendations

• Monitor channel performance weekly: reach, engagement rate, follower growth, video

completion rate, saves/shares

Identify patterns in what is and isn't working — by format, topic, platform, and posting

time

• Bring a weekly or bi-weekly performance read to the Social Lead with clear

recommendations and a defensible point of view on what to stop, keep, or scale

• Flag underperforming content early; don't wait for a monthly review to surface a week-

one problem

Cross-Team Coordination

• Coordinate with the Paid Ads team to produce ad-ready creative variants from organic

assets

• Align with Creative and BD/Affiliate teams on campaign-specific content needs and

timelines

What We're Looking For

Minimum Requirements

• 2–3 years of hands-on experience in social media content creation, social media

management, or digital marketing — including at least 1 year producing short-form video

for a brand, agency, or commercial channel

• At least 12 months of production experience with AI image or video generation tools

(e.g. Kling, Runway, Pika, Midjourney, Higgsfield, or equivalent) — a portfolio of

published, brand-facing AI-generated content is required, not test experiments

• Hands-on experience using AI writing tools (e.g. Claude, ChatGPT) in a real production

context: scripting, copywriting, or content ideation

• Track record of owning a live brand content calendar end-to-end, and of building a

content plan from a business objective rather than executing a brief someone else wrote

• Comfortable reading social media analytics and translating data into content decisions

— not just reporting numbers

• Self-directed: manages own production queue, hits deadlines without being chased,

escalates blockers early, and has the judgement to make creative calls independently

within brand guardrails

• Experience creating content for gaming, entertainment, or youth-skewed audiences is a

strong advantage

Technical Skills

• Proficient with AI video generation tools; experience with Higgsfield is a strong

advantage

• Working knowledge of video assembly and light editing — CapCut, Premiere Pro, or

equivalent

• Prompt engineering discipline: ability to produce consistent, brand-aligned outputs, not

one-off lucky generations

• Familiar with native analytics dashboards: Meta Business Suite, TikTok Analytics, or

equivalent

• Understanding of platform algorithm dynamics — what actually drives reach and

retention on each channel