Overview
The Strategic Demand Lead/ Customer Effectiveness Head role is critical in leading, motivating and setting clear strategic inspiring direction for the MST (Malaysia, Singapore & Thailand) team, in order to win with our customers and consumers in the markets within we operate. A critical role in translating the Mars Snacking purpose and strategy into a clear strategic roadmap for our MST markets, whilst leading a team of associates across the 4 pillars of Sales Effectiveness, Category Leadership and Strategic Revenue Management and Sales Operations team. This is an MST LT role that partners with the GM, MST LT Colleagues to define the strategy to unlock the full potential of our cluster. As leader of a team of associates, this role is responsible for recruiting, retaining and developing a high performing, capable and engaged direct reports, establishing a strong talent pipeline and culture that highlights the benefits of personal career development and a pool of best-in-class functional expertise.
Key Responsibilities:
- Starting with the Global Mars Snacking vision, support the GM of MST to create a clear strategy for MST, ensuring a strong and consistent understanding of the category growth drivers is well embedded as the foundation for our customer and consumer centric category and portfolio plans
- To lead and develop a high performing team of engaged associates across the Sales Effectiveness, Category leadership, Strategic Revenue Management and Sales Operations areas.
- To partner closely with Growth function (Marketing) within MST cluster and Asia region to align on Brand priorities, relevant activations, portfolio opportunities and investment requirements to drive growth in MST markets.
- Collaborate with Asia Category Leadership team in the cluster, shape shopper and customer insights to identify customer growth opportunities and leverages/ executes these with high standards in all Category Leadership initiatives, tactics, practices and engages cross-functional resources to deliver the growth opportunities.
- Own and manage the annual CP and Display budget for MST cluster, identifying opportunities for further investment or efficiencies of investments in order to deliver ROI of this budget. Ensure alignment of this budget allocation with the SDD team and supporting the Advertising investment priorities for our markets
- Delivery of a Great Line Manager experience for a large team of associates;
- Contribute to the One Asia business performance as a member of the MST Cluster Leadership Team (MST LT) for Mars Snacking.
- Definition Perfect Store strategy & execution roadmap for MST cluster.
- Owns Strategic Revenue Management Strategy and Execution for MST cluster leveraging all levers of SRM, pricing, mix, and TE Efficiency.
- Act as a control tower for the cluster's Sales and Trade spend forecast by working with demand planner, sales, and trade marketing team.
Key Requirements:
- University degree holder
- Proven track record of being a Great Line Manager of a diverse team of multi level associates
- Customer and/or marketing experience that includes selling, negotiating and leveraging insights and proven ability to understand and translate brand strategies into engaging customer strategies that are mutually beneficial for company and customer.
- Ability to assess needs, propose mutually beneficial solutions, overcome objections, demonstrate resilience and manage conflict with a positive & confident mind-set and close to maximize mutual value.
- Experience of building strategies and developing action plans to implement these strategies.
- Good numeracy and analytical skills and experience of applying a wide range of analytics that drive insights and actions for complex customers and a variety of business situations.
- Good business acumen with an understanding and application of the sales cycle, trends and broader business implications to making judgments and recommendations for action
- Ability to understand shopper needs and behaviors and the fundamentals of category management and how you might apply these to drive differentiated customer solutions.
- Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with multiple stakeholders.
- Able to respond and adapt to a fast moving, changing environment with a can do / solution-based attitude.
- Experience in areas such as (but not exclusive to): Sales, Customer Management, Marketing, Customer/Shopper Marketing, and Category Leadership.
