The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities:
Market Intelligence & Trend Analysis
- Conduct Market Research: Analyse market, consumer and competitor trends to identify opportunities.
- Monitor Trends: Keep updated on beauty trends, ingredients, packaging, and sustainability.
- Share Market Insights: Provide regular market updates to support product development and client strategies.
- Build Market Expertise: Maintain strong knowledge of the beauty market and products to support clients and product success.
Strategic Client Engagement & Thought Leadership
- Understand Client Needs: Understand clients business goa;s and consumer needs to recommend suitable products and strategies.
- Build Client Relationships: Develop strong relationships with key clients through effective communication and support.
- Provide Expert Insights: Share market and product knowledge to help clients grow their business and strengthen their brands.
- Present Innovation: Prepare and deliver trend-based product and innovation presentations tailored to client needs.
Product Innovation & Development Support
- Support Product Innovation: Work with internal teams to develop market-relevant products concepts.
- Align Product Development: Ensure products meet client needs, market demands and technical feasibility.
- Analyse Product Portfolio: Identify product gaps, opportunities and areas for innovation and growth.
Product Positioning & Market Strategy
- Product Positioning: Develop clear product positioning and value propositions for successful launches.
- Support Sales: Work with Sales to prepare effective product proposals and presentations for clients.
- Develop Marketing Materials: Create client and marketing materials that clearly communicate product benefits and market value.
Position requirements / Experience:
- Bachelor's Degree in Marketing, Business, Communications or related field.
- 1 - 3 years of experience in marketing, trend research or product development, preferably in beauty, personal care or FMCG.
- Experience in client presentations or dealing with external stakeholders is an advantage.
- Strong interest in beauty, lifestyle and consumer trends.
- Strong analytical and research skills with the ability to identify market opportunities.
