Leadership & Team Development
- Lead, coach, and develop the Marketing & Communications team.
- Foster a collaborative, high-performance culture.
- Set priorities, allocate resources, and manage workload planning.
- Provide regular feedback, coaching, and development opportunities.
- Drive cross-functional collaboration across departments.
- Monitor team performance and improve processes, workflows, and operational efficiency.
Marketing Strategy & Brand Communication
- Develop trend-driven marketing concepts for exhibitions, events, and brand experiences.
- Ensure consistent brand communication across all channels.
- Oversee content creation for brochures, presentations, social media, corporate communications, and fragrance storytelling.
- Present market trends and marketing concepts internally and to customers.
- Strengthen brand visibility and customer engagement through impactful campaigns.
Customer & Market Excellence
- Translate market insights into marketing strategies and business opportunities.
- Monitor fragrance, beauty, FMCG, consumer, and lifestyle trends.
- Lead market scouting of new product launches across key categories.
- Support Sales with compelling customer presentations and innovative concepts.
- Identify emerging trends to enhance competitiveness and customer value.
Merchandising & Promotional Materials
- Manage the development and growth of the merchandising and promotional products portfolio.
- Source, evaluate, and manage suppliers to ensure quality, cost-effectiveness, and brand consistency.
- Oversee procurement of merchandise for events, exhibitions, and internal initiatives.
- Optimize product offerings based on business needs, market trends, and sustainability goals.
Project & Process Management
- Lead marketing projects from concept through execution.
- Coordinate internal stakeholders, agencies, and external suppliers.
- Review and approve designs, mock-ups, and marketing materials.
- Support the planning and execution of trade fairs, exhibitions, and customer events.
- Drive continuous improvement of marketing processes and workflows.
