The Role: Strategic Planner & Performance Driver

We are looking for a results-driven Performance Media Strategist (sometimes known as a Media Strategist or Digital Planner) to join our team. This role is crucial for maximizing client ROI by translating business objectives into high-performing digital advertising campaigns. You will own the media lifecycle, from pitching and proposal creation to hands-on ad execution, daily optimization, and performance reporting.

Key Responsibilities:

Media Strategy & Pitching (The Architect)

Lead media proposal development based on client business objectives, requirements, and budget.
Design the complete media journey, proposing optimal channels (e.g., Google, Meta, TikTok), strategy, and media plans.
Define clear, achievable KPIs and prepare comprehensive budget allocations to ensure proposals are competitive and client-focused.
Capture, refine, and finalize proposals based on internal and client feedback, ready for pitch presentation.

Client Onboarding & Execution (The Executor)

Own the client onboarding process, confirming alignment on objectives, budget, KPI, and project duration post-proposal.
Serve as the primary client liaison, securing necessary ad account access and gathering monthly product focus information.
Develop detailed Content & Media Plans, defining content pillars, format, objectives, and specific media strategies.
Coordinate with the production team, providing clear content direction, ideation, and key messaging.
Manage client feedback and approvals for both content and media plans to ensure timely launch.

Performance Management & Optimization

Execute hands-on ad setup (ad objective, budget, targeting, placement) with rigorous quality control checks (no typos, correct visuals, matching copy).
Perform daily ads monitoring and rapidly optimize campaign performance when results deviate from expectations.
Provide urgent responses to client inquiries, ad-hoc tasks, amendments, and media-related dilemmas.
Actively propose new services and strategic solutions to clients to foster long-term account growth.

Reporting & Collaboration (The Analyst)

Prepare comprehensive monthly performance reports for each client/brand according to strict reporting timelines.
Provide actionable insights and data-driven recommendations for campaign improvement during internal and client review meetings.
Coordinate weekly work-in-progress meetings and monthly performance reviews with the HOD and Media Team Lead.
Maintain strong inter-departmental collaboration to ensure seamless project execution.

Qualifications:

What You MUST Have

Bachelor's Degree in Digital Marketing, Business Administration, Communications, or a related field, or equivalent practical work experience.
Minimum 35 years of progressive experience in digital ads planning, media strategy, or performance marketing, ideally within an agency environment.
Proven work experience as a Performance Marketing / Media Strategist or equivalent.
Hands-on expertise in major social media and ad platforms (Meta, Google, TikTok, etc.).
Strong understanding of digital analytics software (Google Analytics, ad servers, etc.).
Excellent written and verbal communication skills in both English and Bahasa Malaysia.
Highly organized, details-oriented, and a critical thinker with strong time management skills.

Bonus Points

Experience in leading and managing various cross-department teams.
Extensive client servicing experience and strong interpersonal skills.
Proficiency in Mandarin is a plus.
Willingness to travel for client meetings or briefings when necessary.

Why You Should Join Our Team

Impact & Ownership: Directly influence client ROI by designing, executing, and optimizing high-budget performance campaigns across diverse industries.

Growth & Challenge: Engage in a fast-paced agency environment where you are constantly adapting to new digital technologies and media platform changes.

Strategic Role: Move beyond just executionyou will be the strategic voice leading media planning and pitching for our key clients.

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