Hire Digital is seeking an experienced Field & Partner Marketing Specialist to lead the strategy, planning, and execution of high-impact B2B events across Singapore and Southeast Asia. This role sits within the regional marketing function and partners closely with Sales, Partnerships, Product, and Growth teams to drive pipeline, customer engagement, and brand presence.

Requirements

RESPONSIBILITIES

Field Marketing (Malaysia)

Executed end-to-end B2B events, including industry events, roundtables, and networking sessions
Managed event logistics and operations, including vendors, agencies, budgets, and on-site delivery
Coordinated audience targeting, invite lists, and follow-ups with Sales and Partnerships
Delivered post-event reporting, including lead capture and performance insights

Partner Marketing & Channel Support

Co-developed and executed partner-led marketing campaigns (events, webinars, email, social)
Built and maintained partner marketing toolkits (decks, one-pagers, templates, landing pages)
Managed lead tracking, routing, and reporting for partner initiatives

Content & Asset Production

Coordinated production of local case studies, customer stories, and vertical content
Localised global messaging and assets for the Malaysia market
Maintained a structured repository of marketing assets for internal and partner use

Campaign & Execution Support

Supported execution of performance marketing campaigns, including QA of creatives and messaging
Coordinated landing pages, tracking (UTMs), and campaign reporting
Partnered with Growth and Analytics teams to optimise campaign performance

Measurement & Reporting

Tracked performance across events, campaigns, and partner programs
Reported on leads, opportunities, and pipeline influenced by marketing activities
Delivered regular insights on what worked, what didn't, and optimisation opportunities

REQUIREMENTS

3+ years of experience in B2B marketing, preferably in field marketing, partner marketing, or integrated campaigns
Experience in fintech, SaaS, or B2B technology environments is preferred
Proven track record of executing events, campaigns, and partner initiatives that drive leads and pipeline
Strong project management skills, with the ability to manage multiple workstreams
Hands-on experience with CRM, marketing automation, event platforms, and analytics tools
Strong communication skills in English and Bahasa Malaysia
Self-starter with the ability to operate in a fast-paced, evolving environment