Joins us now as a Digital Performance Marketing Manager to lead growth across paid, organic, and lifecycle channels, with roughly 60% dedicated to affiliate strategy, partner management, and performance optimisation. The rest of the role focuses on digital campaign execution, analytics, and continuous performance enhancement. If you are a versatile marketer with proven experience in performance and affiliate marketing, you'll thrive in driving meaningful impact on revenue and ROI.

The Job:

Digital & Growth Strategy
Develop comprehensive digital strategies across acquisition, activation, retention, and revenue
Establish channel plans across paid media, organic growth, social media, CRM, SEO, and affiliates
Monitor industry developments and recommend new technologies, tools, and optimisation approaches
Affiliate Marketing Leadership
Lead end-to-end affiliate strategy including outreach, onboarding, training, communication, and performance management
Manage partnerships across affiliate platforms and direct affiliates (influencers, publishers, media buyers)
Ensure accurate tracking, compliance, reporting, and timely payouts
Drive performance enhancements through A/B testing, funnel optimisation, content support, and competitive commission models
Digital Campaign Management & Optimisation
Plan, execute, and optimise campaigns across Meta, Google, YouTube, TikTok, SEO, email, and internal community channels
Implement testing frameworks for creatives, landing pages, messaging, and offers
Improve conversion funnels for direct and affiliate-sourced traffic
Coordinate with content teams to ensure consistent messaging and campaign alignment
Content, Community & Social Media Collaboration
Work with content and social teams to develop assets supporting performance and affiliate objectives
Guide content production for landing pages, branded content, and creator or affiliate-driven initiatives
SEO & Organic Growth
Apply SEO best practices including keyword research, on-page optimisation, and collaboration with technical teams
Develop backlink strategies through affiliates and partners to enhance domain authority and organic visibility
Analytics, Insights & Reporting
Own performance dashboards for KPIs including ROI, ROAS, CAC, CPA, CTR, CVR, and LTV
Analyse trends using GA4, Looker Studio, and related tools to identify optimisation opportunities
Prepare weekly and monthly reports for management and cross-functional teams
Provide data-driven recommendations for budget allocation and campaign direction
Budget, Compliance & Vendor Management
Manage digital and affiliate marketing budgets to ensure cost-effective performance
Oversee compliance with brand guidelines, platform policies, and contractual requirements
Evaluate and negotiate with affiliate networks, media partners, and vendors
Cross-Functional Collaboration
Work with Finance, Product, Data Engineering, Social Media, and Content teams on tracking, forecasting, and performance alignment
Support revenue milestone planning and cadence-based progress reviews

Requirements

The Person:

Bachelor's degree in Marketing, Business, or related field
5-8 years of proven experience in digital performance marketing with strong execution capability
2-3 years of hands-on experience managing affiliate programmes and partnerships
Strong technical understanding of paid media platforms, attribution, tracking, funnel optimisation, and analytics
Proficient with Google Ads, Meta Ads Manager, YouTube Ads, GA4, Looker Studio, and affiliate platforms
Strong analytical skills with the ability to translate insights into actionable strategies
Excellent project management, communication, and stakeholder management abilities
Experienced in leveraging GenAI tools for workflow optimisation and content creation
Able to thrive in a fast-paced, high-growth environment

Benefits

Annual Leaves- Additional annual leave will be credited to you on a yearly basis
Medical and Insurance Coverages - We have got you covered
Subsidies - Enhancing your well-being, we offer optical and dental subsidies
Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship
Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challange yourself to step out of your comfort zone, and you'll find yourself growing in way you'd never imagine