Position Summary

The Social Media & Retail Marketing (Senior Executive / Assistant Manager) is responsible for hands-on social media execution and retail marketing support within KENS Apothecary.

This role is primarily focused on managing and executing KENS Apothecary's social media presence as a retail communication channel, supporting store campaigns, launches, activations, and customer engagement. Retail marketing responsibilities are centred on in-store execution and coordination, ensuring brand partner initiatives are accurately and effectively delivered at the store level.

The role requires someone who can work independently, manage day-to-day social execution confidently, and collaborate closely with Retail Marketing, CRM, Operations, and Visual Merchandising teams. Brand ownership and brand-led strategy remain with the respective brand teams.

Key Responsibilities

Social Media Management (Core Responsibility Retail-Focused)

Own and manage day-to-day social media execution for KENS Apothecary, positioning social platforms as key retail communication and engagement channels.
Execute social content aligned with store campaigns, retail activations, launches, CRM initiatives, and customer touchpoints.
Plan, maintain, and manage social media content calendars aligned with retail priorities.
Oversee community management, including timely, professional responses to comments and direct messages.
Ensure content remains commercially relevant, timely, and aligned with KENS Apothecary's retail positioning.

Retail Marketing Execution (KENS Apothecary)

Support the planning and execution of in-store marketing campaigns, activations, and product launches within KENS Apothecary stores.
Coordinate the rollout of retail marketing assets including POS materials, store visuals, and gift-with-purchase programmes.
Support retail initiatives for store openings, pop-ups, VIP events, and loyalty-driven activations.
Liaise with store teams to ensure accurate and timely execution in line with retail and brand guidelines.
Monitor retail campaign performance and provide insights to support optimisation.

Brand & Retail Coordination

Work closely with internal brand teams to support the local execution of brand campaigns within KENS Apothecary retail channels.
Ensure retail-facing communications and visuals align with approved brand guidelines and retail calendars.
Support coordination of brand-led retail activations, launches, and training-related initiatives where required.

Content Creation & Retail News-Jacking

Create visual and short-form video content to support retail campaigns, launches, store moments, and customer engagement.
Identify relevant cultural moments, trends, and opportunities for retail-led news-jacking, ensuring content remains on-brand and commercially appropriate.
Participate in and coordinate retail-focused content shoots, including basic product styling and collaboration with photographers or creators.

Creative & Cross-Functional Collaboration

Work closely with Retail Marketing, CRM, Visual Merchandising, and Operations teams to ensure consistent storytelling across physical and digital retail touchpoints.
Collaborate with brand teams and external partners to support retail execution without assuming brand ownership.
Ensure alignment between in-store experience, digital communication, and the overall customer journey.

Copywriting

Write clear, engaging, and on-brand copy for social media, retail campaigns, and customer-facing communications.
Maintain a consistent tone of voice aligned with KENS Apothecary's brand and customer experience standards.
Adapt messaging appropriately across platforms to support engagement and conversion.

Analytics & Reporting

Track and analyse the performance of social media activity and retail-led campaigns.
Prepare regular performance updates with actionable insights to support optimisation and engagement.
Stay updated on social media and retail marketing trends relevant to luxury beauty retail.

Requirement:

Proven hands-on experience managing and optimising social media platforms such as Instagram, TikTok, Xiaohongshu (RED), or similar.
Strong understanding of platform mechanics, formats, and trends, with the ability to drive engagement and retail relevance.
Able to work independently, manage multiple priorities, and execute with minimal supervision.
Good content judgement and copywriting ability suited to a premium retail environment.
Retail marketing or in-store campaign experience is an advantage.
Diploma or Bachelor's degree in a relevant field, or equivalent practical experience.

Graphic Design and Social Media Assistant

Creative Social Media Assistant (MY)

Social Media & Retail Marketing (Senior Executive / Assistant Manager)