optimisation levers, Adobe media platform reporting, GA4, performance media metrics

Google Analytics, RTB, Google Ads, video advertising, native online formats

web tracking , social media advertising , Youtube, Mobile App Tracking, Linkedin, Google Adwords, Programmatic Advertising, Performance Marketing Tracking Tools, UAC, Mobile GDN, facebook, Sem, Mobile Ads

Google Tag Manager, Google Analytics, Campaign Manager, 3rd Party Ad Serving, ecommerce Marketplace marketing, media planning, TikTok Ads, UTM, Facebook Pixel tracking

SEO, TikTok Ads Manager, attribution models, Meta Ads Manager, Google Ads, Tag Manager, audience segmentation, Google Analytics GA4, conversion tracking

crm integration , social search , DV360, MMP, Google, Meta, capi, GA4, Tiktok, Programmatic media

linkedin ads , Hubspot, Google Analytics, Meta Ads, Google Adwords, Zapier

google sheets , Excel, Lazada, Shopee, Budget Management, TikTok Shop advertising ecosystems and tools, optimization for sales or ROAS targets, Campaign Planning