Job Description

Strategy and Planning

Understand and document stakeholders marketing and campaign requirements
Develop marketing modeling to identify business opportunity for stakeholders
Close monitor and track of the campaign performance to enable closed-loop marketing process to refine the campaign criteria
Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders understanding
Maintain up-to-date and relevant analysis on the area related to the assigned focus area
Perform end-to-end campaign process from campaign design, requirements, lead extraction, distribution, pre-analysis execution, fulfilment & post implementation tracking and criteria refinement to achieve campaign objective
Campaign Automation
Real time journey orchestration
Bundles configuration
Real time customer fulfillment
Leads management & optimization
Hypothesis testing / A/B testing
Campaign design & reporting

Business Performance and Management

Campaign Performance
Percentage of accurate reporting and analysis
Percentage of direct marketing campaigns delivered within budget and deadlines
On-time completion of other assignments
Training hours clocked + delivered

Key Performance Indicators

Campaign Performance
Percentage of accurate reporting and analysis
Percentage of direct marketing campaigns delivered within budget and deadlines
On-time completion of other assignments
Training hours clocked + delivered

Job Specification *

Qualifications

(Basic Degree/Diploma etc)

Bachelor's Degree or Professional Qualification in the relevant discipline (Bachelor's Degree of Information System)

Professional Qualification and/or Regulatory, Licensing requirements N/A

Relevant Work Experience

Quantitative Bachelors degree or quantitative work experience; plus min 3 years experience in marketing data analysis
Strong background in data manipulation/analysis (including transactional data)
Experiential knowledge of Direct Marketing techniques with strong business acumen
Basic knowledge of statistical techniques and campaign management systems (i.e. SAS, SPSS)
Experience in marketing research, direct marketing and/or marketing analytics
Good interpersonal and communication skills

Required Competencies and Skills *

Competencies/Skills

(Essential to succeed in this job)

Skill SetYearsProficiency

Business Intelligence Tools

BASE SAS

SAS Data Integration Studio

5

5

Advanced

Advanced

Process Flow Manager 5 Advanced

SAS Enterprise Guide 5 Advanced

Administrative tool, SAS Management Console 5 Advanced

SAS reporting tools : Web Report Studio 5 Intermediate

: Information Map 5 Intermediate

: OLAP Cube Studio 5 Intermediate

: Information Delivery Portal 5 Intermediate

SAS ABM 2 Intermediate

SAS Data Quality Studio & DataFlux 2 Intermediate

Ab Initio CIP knowledge - distinct advantage

Programming

SAS Programming 5 Advanced

ETL development & control 5 Advanced

Batch job development 5 Advanced

Communication

Oral Good

Written Good

Presentation Good

Languages

LanguageSpokenWritten

English Good Good

Campaign Manager, DAI - DM (GWB, GC&TB) - Campaign Management MY