Summary

The Senior Media Planner plays a key role in shaping media strategies that align with client objectives across both digital and traditional platforms. This position requires not only a solid understanding of media fundamentals and audience behaviors, but also the ability to interpret data and translate insights into effective media plans. Most importantly, a passion for media. As a senior team member, you'll also support collaboration across internal teams and contribute to the ongoing development of media best practices while mentoring junior talent where needed.

Key Responsibilities

Develop media plans that align with client business goals and advertising strategies.
Stay informed on market trends, audience insights, and media opportunities to support strategic planning.
Evaluate media data and recommend effective media strategies across digital and traditional platforms.
Ensure planned media are executed accurately and consistently.
Identify target audiences and analyze their media behaviors and consumption patterns.
Maintain productive relationships with media owners, publishers, and platform partners.
Conduct research and analysis using industry tools and resources.
Collaborate with internal teams to ensure high-quality client deliverables.
Monitor, track, and optimize media campaign performance.
Maintain accurate documentation and reporting for assigned accounts.
Perform other duties as required by the team or supervisor.

Requirements

Bachelor Degree in Mass Communication, Marketing, or a related field.
3 - 5 years of experience in a media planning role, preferably within an agency environment.
Strong communication and presentation skills.
Detail-oriented and organized, with the ability to manage multiple tasks efficiently.
A proactive team player with a positive attitude and strong work ethic.
Comfortable working under tight timelines and in a fast-paced setting.
Able to handle high-pressure situations with professionalism.