Role Overview

At Dyson, we dont follow convention, we engineer new ones.
As Lead Livestream & Content Expert, you will be responsible for driving commercial performance across live commerce channels through high-impact livestream execution and structured content creation.

This role leads by example in livestream sales delivery, campaign execution, and performance optimisation, while contributing to content strategy, affiliate enablement, and studio excellence.

The role combines strong on-camera presence with operational ownership to maximise revenue, improve conversion performance, and strengthen platform growth.

Key Responsibilities

1. Commercial Livestream

Lead and host high-performing livestream sessions across ecommerce platforms

Drive revenue through structured selling frameworks, bundle positioning, and promotional sequencing

Take ownership of GMV targets, conversion rate, and average order value

Anchor key campaign periods and major platform sale days

Maintain strong audience engagement and brand representation

2. Live Performance Optimisation

Review post-live performance data and identify improvement areas

Refine selling scripts, hooks, and objection-handling techniques

Improve demo flow and time allocation within livestream sessions

Share best practices with team members to uplift overall live quality

3. Content & Asset Development

Extraction and creation of high-performing short-form clips from livestream sessions

Demo library development for product showcases and affiliate support

Ensure content output aligns with campaign priorities and commercial goals

Contribute to improving content formats that increase platform engagement

4. Affiliates & Guest Streamers Enablement

Support affiliate livestream preparation with product insights and demo direction

5. Studio & Operational Excellence

Ensure studio readiness, demo quality, and presentation standards are consistently maintained

Identify opportunities to improve demo execution and technical setup

Maintain discipline in reporting, performance tracking, and asset organisation

Skills & Experience

Strong commercial selling capability in live environments
Confident on-camera presence

Ability to analyse live performance data and adjust execution

Basic video editing and content production capability

High accountability and ownership mindset

Comfortable operating in campaign-driven and performance-focused environment

Personal Attributes

Passionate about learning, innovation, and skills development.

Inspiring communicator and role model. Analytical, detail-oriented, and self-driven.

Thrives in a fast-paced, changing environment with a hands-on approach.

Dyson is an equal opportunity employer. We know that great minds dont think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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