MarTech Consultant Roles and Responsibilities

Adobe Experience Platform (AEP) - Data Foundation & Platform Enablement

Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources
Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases
Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data
Support platform readiness for downstream analytics, personalisation, and activation use cases

Adobe Marketo Engage (AME) - Campaign Automation & Lead Management

Support the design and execution of end-to-end marketing automation campaigns using Adobe Marketo Engage across email and digital channels
Assist in lead lifecycle management, including lead scoring, nurturing programs, and qualification frameworks aligned to business objectives
Collaborate with sales and marketing teams to define campaign strategies, segmentation, and targeting approaches
Monitor campaign performance (e.g., open rates, conversion, pipeline contribution) and provide data-driven recommendations for optimisation
Support integration of Marketo Engage with CRM and other platforms to enable seamless lead flow and reporting

Adobe Real-Time CDP (RT-CDP) - Customer Profile & Activation

Support the creation and optimisation of unified, real-time customer profiles using RT-CDP
Assist in defining identity resolution, segmentation, and audience strategies to enable timely and relevant activation
Collaborate with teams to support real-time and batch activation across paid, owned, and direct channels
Analyse audience performance and activation outcomes to identify optimisation opportunities

Adobe Customer Journey Analytics (CJA) - Insight & Measurement

Leverage Customer Journey Analytics to analyse cross-channel customer behaviour, journeys, and outcomes
Support the design of journey analysis frameworks, KPIs, and performance views aligned to business objectives
Translate journey and performance insights into clear recommendations for experience, campaign, and journey optimisation
Support executive-level reporting and insight storytelling using journey-based analytics

Adobe Journey Optimisation (AJO) - Orchestration & Personalisation

Support the design and activation of personalised customer journeys using Adobe Journey Optimisation
Assist in defining journey logic, decision rules, and triggers to enable context-aware engagement
Collaborate with marketing and product teams to activate journeys across email, push, SMS, paid media, and digital channels
Monitor journey performance and recommend optimisation actions to improve engagement, conversion, and retention

Consulting Delivery, Operations & Governance

Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
Coordinate with partners and vendors to support compliant, high-quality execution and governance

Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline

Your experience counts!

5+ years of experience in data-driven marketing, martech, customer analytics, digital transformation, or customer experience, preferably in consulting or client-facing roles
Hands-on experience or strong working exposure to Adobe Experience Platform (AEP) or related capabilities such as Real-Time CDP, Customer Journey Analytics (CJA), and Journey Optimisation (AJO)
Experience working with customer data, identity resolution, segmentation, and activation across multiple channels (paid, owned, CRM, digital touchpoints)
Ability to analyse cross-channel customer journeys and behaviours, translating insights into clear recommendations for optimisation and business impact
Familiarity with journey analytics, measurement frameworks, attribution concepts, and performance reporting to support data-driven decision-making
Experience collaborating with marketing, analytics, and technology teams to support platform implementation, integration, or optimisation initiatives
Strong analytical and problem-solving skills, with the ability to translate complex data and platform concepts into clear business narratives and executive-ready storytelling
Experience preparing or contributing to client deliverables, such as solution designs, insight decks, journey views, or platform documentation
Exposure to marketing technology ecosystems, CDPs, analytics platforms, or data platforms (Adobe or equivalent) is an advantage
Comfortable operating in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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Strategy & Consulting Global Network Song Practice | Marketing Transformation (Adobe)