Responsibilities:

1. Media Relations

Build and maintain strong relationships with media, journalists, and key opinion leaders.
Draft and distribute local & localized HQ press releases, statements and announcement.
Identify opportunities for media coverage and reviews and secure interviews, features, and mentions.
Identify media partners and platforms with strong SEO performance worth re-engaging.

2. Corporate & Marketing Communications

Develop and execute corporate communication strategies that align with company objectives.
Draft talking points, speeches, articles, and thought leadership content for corporate executives. This includes slides and prompter note for event presentation.

3. Reputation Management & Recognition

Monitor media & public sentiment of the company via social listening tools and proactively manage potential PR issues across both offline and online channels.
Identify, pursue, and manage award opportunities to enhance corporate reputation and industry recognition.

4. Event Support & Coordination

Support PR-related activities for corporate events, product launches, and press conferences.
Plan and manage media briefings, interviews, and networking sessions during events.

5. Content Creation, Storytelling & Copywriting

Develop engaging corporate narratives and brand stories for various content platforms
Collaborate with the digital marketing team to improve SEO and AI-driven SEO optimization for content.
Copywrite, provide ideation, and proofread of all marketing contents & materials.

6. Strategic Collaboration & Stakeholder Engagement

Support CSR and ESG communication initiatives to strengthen corporate reputation.
Build and maintain relationships with brand partners, academic institutions, and other stakeholders to explore potential marketing collaborations and partnership opportunities.

7. Performance & Optimization

Track media coverage and prepare regular PR performance reports.
Propose optimization ideas to improve media exposure, brand visibility, and messaging effectiveness.

Requirements:

Bachelor's degree/diploma in PR, Communications, Marketing, Journalism, or related field.
Minimum 5 years of relevant PR/communications experience.
Exceptional command of English and Bahasa Malaysia, with strong writing, storytelling, and communication skills.
Strategic, proactive, and solution-oriented thinker.
Agile, adaptable, and able to excel in a lean team environment.
Creative, resourceful, and passionate about brand building and reputation management.
Leadership experience preferred; proficiency in Chinese and passion for IT are added advantages.

PR Marketing Assistant Manager