We're looking for a Senior Performance Marketing ninja who has a strong grasp of current paid marketing platforms and strategies to lead integrated digital marketing campaigns from concept to execution. This role involves analysing campaign data, aligning client objectives, digital media planning & buying, and executing paid digital marketing strategies. This includes multi-channel digital media buys, lead generation, campaign performance monitoring, optimisation and reporting.

Responsibilities

Plan and execute all performance marketing campaigns, including Meta Ads, SEM, Discovery, marketing database, email, social media, search and display advertising campaigns
Strategise omni-channel campaigns to meet client business objectives including lead generation, conversions and awareness
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify performance trends, formulate insights, and optimise spend and campaign performance based on the insights gathered
Brainstorm new and creative growth strategies for digital led campaigns
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create web, mobile and social integrated solutions to maximise campaign performance & conversions
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimise user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications

BS/MS degree in marketing or a related field
SPM (or equivalent) distinction (A) in Mathematics at minimum
Proven working experience in digital media buys is a plus
Fresh grads with excellent academic record and attitude are welcomed for junior roles
Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics & Heat Map tools)
Working knowledge of ad serving tools (e.g. Meta Ad Manager, Google Adwords, LinkedIn Ad Manager and other Ad serving networks)
Experience in setting up and optimising paid digital campaigns.
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Senior Performance Marketer