Regional Sales Manager - Cast Polyurethane (APAC)

Coverage:

Southeast Asia, China, South Korea & Japan

Travel:

50% across the region

Location:

Ideally Singapore (flexible across Asia depending on candidate)

The Opportunity

We are partnering with a global specialty chemicals leader in polyurethane systems to appoint a Regional Sales Manager for their Cast Polyurethane (CPU) portfolio across APAC. This is a high-impact, individual contributor role reporting directly to the CEO, with full ownership of regional growth, partner network development, and key customer relationships.

Your Role

Drive and execute the regional sales strategy for Cast Polyurethane systems
Identify and develop new business opportunities and growth segments
Build, manage, and optimize a strong distributor and partner network across APAC
Develop and maintain relationships with: Elastomer processors, OEMs and industrial manufacturers, Application-focused customers (rollers, wheels, wear parts, etc.),
Lead commercial execution, including Pricing strategy, Quotations and distributor pricing structures, Contract negotiations
Provide accurate sales forecasts and monitor performance against targets
Deliver market intelligence on competitors, pricing, and regional demand trends
Work closely with technical and laboratory teams to deliver application-driven solutions
Support customer issue resolution and after-sales engagement
Represent the business at industry exhibitions, technical seminars, and customer events
Maintain and manage customer and prospect pipeline data

What We're Looking For

Degree-qualified professional with 8+ years of sales experience within the Specialty Chemicals industry.
Strong understanding of the Cast Polyurethane (CPU) market and applications across APAC/Asia.
Industrial and application-driven selling
Proven track record in multi-country APAC sales management
Experience working with distributors and channel partners
Strong commercial acumen with exposure to: Pricing, Forecasting, Market development
Excellent communication, negotiation, and stakeholder management skills
Ability to operate independently in a regional, multicultural environment
Willingness to travel extensively (50%)

Why This Role

Direct reporting line to CEO → high visibility and influence
Ownership of a strategically important APAC portfolio
Opportunity to build and shape regional distributor networks
Exposure to high-growth industrial and elastomer markets

Sathiyarajan Vinayagamani - SaVi
EA Reg No: R1216080 | License No: 23C1889

Regional Sales Manager – Cast Polyurethane (APAC)