About TRAVELOG

TRAVELOG is a fast-growing outbound travel agency in Malaysia, specializing in curated journeys to China and beyond. We believe travel changes lives, and our mission is to deliver meaningful, inspiring, and unforgettable travel experiences.

We also own Malaysia's largest travel Facebook community with over 2.3 million followers:

Travelog.com - 1.3M followers
- 860K followers

This scale gives our marketing team a powerful platform to reach and inspire millions of travelers every day.

Role Overview

As a Social Media Content Creator, you will play a key role in shaping TRAVELOG's online voice and brand identity. You'll be responsible for creating, curating, and optimizing engaging digital content that inspires audiences, builds trust, and drives growth across multiple social media platforms.

This role requires a creative storyteller with a strong eye for visuals, deep knowledge of social media trends, and the ability to translate travel experiences into authentic, shareable content.

Key Responsibilities

Content Creation & Storytelling
Develop original, engaging, and high-quality content to strengthen brand presence and audience connection
Write compelling copy for social media, blogs, newsletters, and destination features
Design graphics, animations, and short-form videos (Reels, TikTok, XHS) to complement written content
Ensure all content aligns with TRAVELOG's brand guidelines, tone of voice, and campaign objectives
Social Media Management & Optimization
Manage and grow TRAVELOG's social media accounts (Instagram, TikTok, Facebook, XiaoHongShu, etc.)
Create platform-specific content strategies to maximize reach and engagement
Stay updated on emerging social trends, tools, and algorithms, applying them proactively
Monitor, analyze, and report on content performance, providing actionable insights for improvement
Cross-Team Collaboration
Work closely with the marketing team to plan and execute social media campaigns
Collaborate with sales and product teams to ensure consistency across channels
Contribute creative ideas to strengthen campaigns and audience engagement
Project & Workflow Management
Manage multiple content projects in a fast-paced environment while meeting deadlines
Maintain an organized content calendar and ensure timely delivery
Support campaign planning with innovative content ideas
Performance Tracking & Reporting
Track key metrics using analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics)
Use engagement data to refine storytelling, visuals, and posting strategies
Provide regular performance reports and propose data-driven improvements

Key Performance Indicators (KPIs)

Social Media Growth: Achieve monthly follower growth targets on core platforms.

Engagement Rate: Maintain or exceed engagement benchmarks per channel
Content Consistency: Deliver consistent output of high-quality posts, videos, and visuals
Traffic & Leads: Increase website traffic, inquiries, and conversions from social channels

Requirements

Bachelor's Degree in Marketing, Communications, Creative Design, or related field
2-5 years of proven experience in content creation, social media management, or digital marketing
Excellent command of English and Mandarin (written and spoken)
Proficiency in Canva, Adobe Illustrator/Photoshop, or equivalent design tools
Strong understanding of social media algorithms, analytics, and optimization strategies
Ability to craft content that connects emotionally and drives action
Passion for travel/tourism and an eye for storytelling through words, visuals, and video
Detail-oriented with strong design/aesthetic sense and commitment to brand consistency
Independent, resourceful, and able to manage multiple priorities under tight timelines

Culture Fit:

At TRAVELOG, we are a trust-based, fast-paced company with a lean management structure. This means every team member carries more responsibility, has greater exposure, and plays a direct role in our success.

We believe the right culture fit is key to success. Our ideal team members are:

Be Self-Driven - Take initiative, set your own goals, and move projects forward without waiting for instructions
High Performance & Play at the Top - Always aim for industry-leading quality. Own your work, benchmark against the best, and never settle for good enough.
Drive for Results - Measure success by outcomes, not effort. Focus on actions that deliver real impact for the brand, team, and long-term goals

Benefits

Training & Development
Performance Bonus
Massive Audience Reach - You'll create content for Malaysia's largest travel Facebook community (2.3M+ followers), giving you an unparalleled platform to make your work seen and appreciated
Career Growth - Opportunity to grow into senior content strategist, IP operator, or regional social media lead as TRAVELOG expands into Southeast Asia
Creative Playground - Experiment with short-form video, live streams, campaigns, and influencer collaborations — your creativity will shape how millions view travel
Travel Industry Exposure - Gain insider access to the travel world, from new destinations to exclusive partnerships, and bring those stories to life online
Innovative Team Culture - Work in a fast-paced, trust-based environment that values ownership, learning, and bold ideas