Responsibilities

To collaborate with and support the media and strategic planning teams on research and data needs for relevant client accounts, covering both daily business requirements and business pitches. This includes tracking of category and competitive media spending and activity, consumer behavioural and media insights analysis and social listening. Key responsibilities and deliverables include:

Identifying research objective and available resources to support campaign development process
Construct, manage and maintain dashboard or tracking system using available tools
Extract, analyze and populate reports using Excel, Google Slide or MS Powerpoint to draw meaningful insights
Conduct and assist consumer research and reporting on ad hoc basis (e.g. in-depth interview, focus group, online survey)
Administration of research data & tools e.g. system and data update, users administration
Provide tools training internally

Key Research Software/data To Master

Company's proprietary tools
Nielsen - AQX, Arianna, Clear Decision
Kantar Parallels
GFK Probe
GWI
YouGov
SimilarWeb
Pulsar (Social Listening)
Quid (Social Listening)

Qualifications

Technical & Analytical Skills:

Strong numerical and analytical skills for quantitative and qualitative research data
Proficiency in MS Excel, MS PowerPoint, Google Slide
Able to translate data into Google Slide or PowerPoint

Communication & Collaboration

Good written communication and verbal presentation skills
Effective collaboration with cross-functional teams

Project, Time and Resource Management

Excellent attention to details and project management skills
Strong time management; able to meet tight deadlines and manage multiple tasks efficiently
Resource-savvy; able to identify, utilize and maximize available tools and data sources efficiently

Personal Attributes

Curious mindset with a strong interest in consumer behaviour

Additional

Previous hands-on experience on the above-mentioned research software/data is a plus points

Additional Information

Our employee benefits package comprises the following:

Generous leave entitlements, including birthday leave, rest day and family care leave.
Office closure for World Mental Health Day 10th October.
Additional Company closure for all 4 major festive Celebrations
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.
Phone Allowance

Research Executive