ROLE SUMMARY:

We are looking for a strategic and execution-focused Digital Product Marketing Manager to drive product positioning, go-to-market success, and customer/user adoption across our digital products. This role sits at the intersection of product, marketing, and commercial teams, ensuring that our products are well designed, effectively launched, continuously optimized based on market and customer insights.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Product Positioning & Messaging

Define clear, compelling product value propositions
Translate complex product features into customer-centric messaging
Ensure consistency across all marketing and communication channels

Go-To-Market Strategy & Execution

Lead end-to-end go-to-market (GTM) planning and execution with full ownership
Partner with product managers to align on launch priorities and timelines
Develop launch plans including campaigns, content, and enablement materials
Track and optimize launch performance

Customer & Market Insights

Conduct market research including but not limited to customer survey, customer group discussions, user testing, competitor analysis, industry best practices gathering
Identify customer pain points and translate them into actionable insights
Continuously refine messaging and strategy based on data & research

Cross-Functional Leadership

Act as the bridge between Product, Sales, Marketing teams, and Operation.
Drive alignment on priorities, messaging, and campaign execution

Performance & Analytics

Define and track key product marketing metrics (e.g., adoption, engagement, conversion)
Analyze campaign and product performance to drive optimization
Use data to inform decision-making and prioritization

Sales & Internal Enablement

Equip internal teams with the right tools, messaging, and training
Develop marketing materials, playbooks, and product narratives
Ensure internal teams are confident in using or promoting the product

POSITION REQUIREMENTS:

5+ years in product marketing, digital marketing, market research, or event-related roles
Experience in trade shows and events preferred
Proven track record in driving product adoption and go-to-market execution
Strong ability to translate product features into business value for users
Ability to operate in fast-paced, deadline-driven (event cycle) environments
Data-driven mindset with ability to optimize based on user behavior
Demonstrated ability to work independently with minimal supervision
Strong ownership mindset with a track record of driving initiatives end-to-end
Excellent communication and stakeholder management skills
English and Mandarin speaking is a must
Experience with event tech platforms (e.g., registration systems, matchmaking tools, mobile event apps) is a big plus
Familiarity with CRM, marketing automation and analytics tools