About The Role

We are looking for a Performance Marketing Manager who owns the full acquisition and retention picture. That means paid media across Meta, Google, and TikTok, but also the CRM and EDM programmes that keep customers coming back. Someone who thinks in revenue and ROAS at the top of the funnel, and in lifetime value and retention further down it.

Responsibilities

Performance Marketing Strategy & Ownership

Own end-to-end paid media strategy and execution across Meta Ads (Facebook & Instagram), Google Ads (PMax, Search, Shopping, Display), and TikTok
Design and execute full-funnel strategies spanning prospecting and acquisition, retargeting (view, cart, purchase), and repeat and retention support
Translate revenue targets into clear media plans with defined ROAS, CPA, and budget allocation by channel, country, and product category
Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns

CRM & EDM

Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
Build, manage, and continuously optimise automated email and EDM flows: welcome series, post-purchase, browse and cart abandonment, win-back, and loyalty triggers
Segment the customer database and develop targeted campaigns that drive repeat purchase, increase average order value, and improve lifetime value
Own all campaign-level EDM execution: copywriting briefs, segmentation logic, scheduling, A/B testing, and performance analysis
Monitor and report on CRM performance metrics including open rates, click rates, conversion rates, revenue per email, unsubscribe rates, and overall retention KPIs
Ensure CRM activity is integrated with paid media and promotional calendars for consistent customer experience across touchpoints

KOL & Influencer Marketing

Plan and execute KOL campaigns with clear performance objectives — attributed traffic, conversion, and revenue — integrated with the broader paid media calendar
Identify, brief, and manage KOL relationships across relevant product categories and markets
Track and report measurable outputs for every activation: clicks, attributed revenue, CPA, and ROAS where trackable
Ensure KOL activity works in concert with paid media and campaign mechanics, not in isolation

Affiliate Marketing

Own the affiliate programme end-to-end: partner recruitment, commission structures, creative asset distribution, and performance tracking
Recruit and manage relevant affiliate partners and hold them to clear performance expectations
Ensure affiliate activity is genuinely incremental and not cannibalising paid or organic channels
Report on affiliate-attributed revenue, CPA, and partner quality monthly

Campaign & Funnel Optimisation

Align paid traffic with on-site promotions, landing pages, and campaign mechanics such as vouchers, bundles, and free gifts
Identify drop-offs across the funnel and work with E-Commerce Ops to resolve conversion blockers
Continuously test and optimise audiences, creatives, formats, and bidding strategies
Diagnose performance drops and implement corrective actions quickly

Analytics, Tracking & Attribution

Ensure correct setup and ongoing health of Meta Pixel, GA4, conversion events, and catalogue feeds
Own reporting on ROAS, CPA, CPC, CTR, Conversion Rate, AOV, LTV, and Revenue across all channels and markets
Diagnose tracking and attribution gaps and resolve them, working with internal teams or technical resources as needed
Maintain clean, commercially useful reporting that informs decisions

Budgeting & Reporting

Manage monthly and campaign budgets with full accountability for utilisation and returns
Prepare weekly and monthly performance reports covering channel and country performance with clear recommendations — what worked, what did not, why, and what changes next
Make proactive budget shift, scale, pause, and pivot recommendations based on live performance data

Cross-Functional Collaboration

Work closely with E-Commerce Operations and Creative/Design teams to ensure campaigns are well-supported and operationally feasible
Brief creative assets with performance-led insights and iterate based on results
Ensure campaign mechanics do not conflict with checkout, ERP, or fulfilment logic

Requirements

Experience & Background

5 to 8 years of experience in performance marketing, with at least 3 years in a senior or lead role with direct ownership of paid media strategy and execution in an e-commerce, DTC, consumer goods, FMCG, or retail business
Proven track record managing 7-figure paid media budgets with direct accountability for revenue and ROAS outcomes
Regional or multi-country campaign experience preferred — has managed campaigns across multiple SEA markets, not just a single country
Degree in Marketing, Business, or a related discipline from a top-tier local or international university, with a strong academic record

Technical & Platform Knowledge

Required — Expert-level Proficiency

Meta Ads Manager — advanced campaign structure, audience strategy, creative testing, and performance optimisation at scale
Google Ads — expert across PMax, Search, Shopping, and Display; strong understanding of bidding strategy, feed management, and attribution
GA4 — confident setting up and interpreting conversion tracking, audience segments, and attribution reports
Excel and Google Sheets — confident with reporting, pivots, and data analysis

Preferred

Shopify or Shopify Plus — basic understanding of storefront, checkout, and promotions mechanics
TikTok Ads Manager
Attribution modelling and incrementality testing

Languages

Fluent in English
Proficient in Cantonese and Bahasa Malaysia or Indonesia

What We Offer

Competitive salary commensurate with experience
Full ownership of performance marketing and CRM across a multi-market e-commerce business with real commercial accountability
7-figure ad budgets to work with and the autonomy to allocate them based on your own strategic judgment
A fast-moving, entrepreneurial environment with direct access to senior leadership
Regional scope across SEA with exposure to DTC, marketplace, and brand-building initiatives