Overview

About the Role & Team

The Event Associate | Attendee Acquisition will play a key role in driving IDC's event audience strategy through data-led attendee recruitment, end-to-end event execution, and stakeholder engagement. This role will require strong project management, audience development expertise, and an understanding of event marketing dynamics to ensure each IDC event delivers exceptional participation quality, relevance, and experience.

What You'll Do

Manage the complete attendee recruitment lifecycle – from strategy to outreach, conversion, and onsite engagement.
Oversee and maintain data accuracy, segmentation, and audience insights to improve recruitment quality.
Lead outreach campaigns targeting senior IT and business decision-makers across industries.
Recruit and manage advisory council members and end-user speakers, ensuring diversity and thought leadership alignment.
Identify and grow new audience segments and contacts through digital and direct channels.
Collaborate closely with marketing, content, and operations teams to align messaging, timelines, and engagement goals.
Track, analyze, and report recruitment metrics to optimize campaign performance and ROI.
Ensure compliance with data governance and privacy standards in all audience activities.

What You Bring

Bachelor's degree in Marketing, Communications, or Business Administration (Master's preferred).
2–3 years of experience in event marketing, audience recruitment, or delegate acquisition.
Proven ability to execute multi-channel attendee recruitment campaigns (email, telemarketing, digital).
Hands-on experience with CRM tools (Cvent, Salesforce, HubSpot, Marketo, or similar).
Excellent stakeholder management and communication skills, especially in managing senior-level speakers and advisory members.
Strong data orientation and ability to interpret analytics for decision-making.
Results-driven, organized, and capable of managing multiple projects simultaneously.
Travel: Up to 40% for event support and onsite execution.
Work Model: Hybrid.

Why This Role Stands Out

At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

Individualized Culture: An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

Associate Event Specialist - Attendee Acquisition