Nestled on the pristine Pantai Tengah beach, the PARKROYAL Langkawi Resort is an idyllic seaside haven where balance, simplicity and joy come to life, offering the ultimate beach holiday.

Located on the longest stretch of beach in Langkawi, PARKROYAL Langkawi Resort is a collection of 300 modern guest rooms, suites, and 7 spacious exclusive villas, equipped with unique facilities and amenities. Each private villa features a private dip pool with direct access to the beach. Dining options include a speciality restaurant, an all-day dining, an ocean view lounge, and a swim-up bar.

Take a swim at the infinity pool on level 5 overlooking the Straits of Malacca and unwind with a drink or two. Featured amenities include 24-hour front desk, business center, gymnasium and a kids club. Nourish your soul, body and mind with an invigorating spa treatment at our SUASANA Spa.

The Role

Plan, build and execute a Digital Marketing Plan that will complement and align with the resort's overall Sales & Marketing plans.
Leverage owned, earned and paid media for a comprehensive strategy.
Coordinate with advertising and media experts to improve digital marketing results.
Monitor landing pages in line with the resort's Digital Marketing plans.
Measure ROI and KPIs specific to the digital marketing performance and prepare accurate reports on this performance.
Prepare and manage the Digital Marketing annual budget with the Director of Sales & Marketing.
Leverage PARKROYAL Langkawi Resort's partnership by remaining up to date on all relevant marketing or digital marketing opportunities.
Research competitors and provide suggestions for improvement.
Maintaining the resort's information and digital image libraries, keeping them updated across all necessary platforms (e.g. Trip Advisor, Agoda, Booking.com, Klook, Little Red Book, etc).
Manage and coordinate all aspects of resort's websites.
Track and measure SEO, SEM and Google analytic metrics.
Digital Advertising – Work with the Pan Pacific Hotels Group Corporate Digital Marketing team and if necessary, appointed Digital Marketing Agency to compile a paid advertising strategy for the resort, which allows continuous monitoring of ROI and restructuring where necessary.
Support and create social media marketing strategies and campaigns that are aligned with the resort's Sales & Marketing and Digital Marketing plans.
Ensure that the resort's brand is being correctly managed and delivered on any social media platforms.
Submit monthly progress reports to the relevant stakeholders.
Assist the Director of Sales & Marketing with annual, quarterly and monthly forecasting.
Evaluation of emerging online marketing technologies and trends including research and awareness of competitors online strategies.

Talent Profile

Diploma or Degree from an accredited university in Digital Marketing or relevant field
Minimum 5 years of hands-on Digital Marketing experience in an international hotel chain
Demonstrable experience managing SEO/SEM, Marketing Databases, Email Marketing, Social Media, Analytics Tools (eg: Google) and Display Advertising Campaigns
Knowledge of hospitality industry and digital marketing channels
Good knowledge and experience with online marketing tools and best practices
Fluency in spoken English and Bahasa Malaysia to facilitate communication at the resort
Highly computer literate
Outstanding communication and interpersonal skills
Critical thinker and problem-solving skills
A strong team player
Good time management skills
Great interpersonal and communication skills
High level of motivation, determination and commitment

Digital Marketing Manager (KL Sales Office)