Creative Content Lead

About Us

Bjak is committed to providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main platform, Bjak.com, helps millions find the best-value insurance policies with the highest coverage suited to their needs.

We invest heavily in technology — including Custom APIs, trading systems, and data science — to simplify financial services that were once complex or difficult to understand. As we expand our operations in Malaysia, we're seeking creative and driven individuals who want to help shape the next chapter of Bjak's growth.

Key Responsibilities

Content Strategy & Leadership

Develop and lead Bjak's end-to-end content strategy across all digital channels (social, website, newsletters, community, campaigns).
Define storytelling frameworks, brand narratives, and content pillars aligned with business goals.
Ensure consistent brand voice, tone, and messaging across all content touchpoints.
Content Production & Creative Direction
Oversee the planning, creation, and execution of high-quality content — including social posts, long-form articles, videos, campaign assets, and educational content.
Collaborate with designers, writers, videographers, and cross-functional teams to bring creative ideas to life.
Guide content creators with clear briefs, direction, and feedback to maintain strong creative standards.

Campaign Content Development

Lead the content engine for marketing campaigns, ensuring storytelling aligns with campaign objectives and audience needs.
Optimize content journeys across channels to drive engagement, conversion, and brand affinity.
Monitor content performance and apply insights to continually refine strategies.

Community Engagement & Growth

Oversee content direction for online and offline community initiatives.
Develop strategies to foster engagement, participation, and brand loyalty within community groups.
Identify and leverage user-generated content to build trust, credibility, and authenticity.

Partnerships & Collaboration

Work with influencers, creators, and brand advocates to expand content reach and impact.
Develop ambassador and collaboration programs that support brand storytelling and audience growth.
Partner with internal stakeholders (Marketing, Product, Customer Experience) to ensure content reflects business priorities.

Insights & Optimization

Track content performance metrics and community insights to inform strategy and decision-making.
Conduct data-driven analysis to identify opportunities, trends, and content gaps.
Present findings and recommendations to key stakeholders to support business goals.

Requirements

3–5 years of experience in content strategy, creative direction, digital marketing, or related fields.
Strong portfolio demonstrating ability to craft compelling narratives across formats (written, visual, video).
Deep understanding of social media, content distribution, audience behavior, and digital storytelling.
Experience managing content creators, freelancers, or cross-functional creative teams.
Familiarity with community platforms (Discord, Facebook Groups, LinkedIn) and analytics tools.
Excellent communication, leadership, and strategic thinking.
Proven track record of delivering high-impact content with measurable results.
Highly proactive, adaptable, and able to thrive in a fast-paced environment.

Benefits

At Bjak, you'll be part of a fast-growing company shaping the future of financial services in ASEAN. As the Creative Content Lead, you will play a central role in defining our brand voice and driving content that influences millions.

You can expect:

The opportunity to make a direct, visible impact on Bjak's brand and growth.
A creative, flexible work environment that encourages experimentation and innovation.
Competitive compensation, benefits, and significant opportunities for professional advancement.