Company Description

Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

About the Role

We are seeking a dedicated and knowledgeable Performance Media Manager/Senior Manager to lead end-to-end performance campaigns across a prominent regional account, covering execution, optimization, and reporting.

The ideal candidate has strong experience managing performance marketing campaigns, is highly data-driven, and possesses a solid understanding of APAC markets. This role requires a balance of hands-on platform expertise, cross-channel media knowledge, client management, and strategic thinking to drive measurable business outcomes. If you are comfortable working with detailed metrics while maintaining a strong view of overall media strategy, this role would be a great fit.

Key Responsibilities

Serve as the main point of contact for clients, managing relationships and aligning on business objectives.
Translate client goals into full-funnel performance marketing strategies across acquisition, engagement, and retention.
Lead the implementation and optimization of performance media campaigns across key platforms (Google, Meta, TikTok), including setup, QA, optimization and scaling.
Support the development of full-funnel media plans across Social, Display, and Search channels, to maximize ROI and performance outcomes for app marketing initiatives, including user acquisition, re-engagement, and funnel optimization.
Utilize a data-centric approach to evaluate performance trends, identify insights, and implement strategies to maximize return on investment (ROI).
Oversee tracking, attribution, and measurement across platforms, ensuring data accuracy and consistency.
Mentor junior team members and drive best practices across execution, strategy, and reporting.
Identify growth opportunities, new channels, and innovative approaches to improve performance by partnering with Creative, Analytics, Tech and Partner team.
Apply a deep understanding of regional strategies, with experience particularly relevant to SEA markets.

Qualifications

5-7 years of hands-on experience in performance marketing in an agency environment, and demonstrated ability to handle accounts independently.
Strong hands-on expertise across Paid Search (Google Ads), Programmatic (DV360), Social (Meta and TikTok) (mandatory); Apple Search Ads and LinkedIn will be a plus.
Working knowledge of attribution, conversion tracking, and mobile measurement (e.g. AppsFlyer).
Strong analytical skills with the ability to interpret data and translate insights into action
Experience in mobile app/performance marketing, including key metrics such as CPI, CAC, and CPA.
Excellent skills in stakeholder management and team leadership.
Ability to balance hands on execution with strategic thinking and planning
Proactive, solutions oriented mindset with strong leadership and team management capabilities

This position is an excellent opportunity for a performance marketing expert who is ready to take on more responsibilities and contribute significantly to the success of regional campaigns.

Performance Media Manager / Senior Manager