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Senior Manager - Product Marketing – Ads Representation Business

About The Role

As the Senior Manager - Product Marketing for the Ads Representation Business, you will drive the commercial success, market positioning, and scalable growth of Microsoft Advertising's portfolio across represented regions. This is a highly strategic, B2B-focused role centered on building robust Go-To-Market (GTM) strategies, orchestrating sales enablement, and crafting sophisticated client solutioning frameworks.

Position Overview

We are looking for a seasoned and dynamic product marketer to head the marketing efforts for our strategic Microsoft Ads partnership. InMobi represents and resells Microsoft Ads to advertisers across multiple regions globally. This role will serve as the lead PMM position for this entire global business line.

As the lead PMM, you will be the definitive thought leader and go-to-market (GTM) plan owner for the partnership. You will be the face of InMobi's marketing efforts for this business, both internally within the InMobi organization and externally to our market of advertisers and agencies, and senior Microsoft stakeholders.

The ideal candidate will deeply understand the search advertising ecosystem, lead with market insights, and partner closely with our sales teams to produce best-in-class sales enablement collateral that drives revenue. Furthermore, you will act as the critical hub for this business, collaborating closely with centralized marketing execution teams (for example, events, social, PR, web) to bring your GTM strategies to life across various channels.

What are we looking for

Experience

8+ years of work experience, with 3-5 years dedicated to product marketing, partner marketing, or agency representation in the AdTech/MarTech industry.
In-depth understanding of digital advertising, with a strong expertise in the search advertising ecosystem (experience directly with Microsoft Ads is a massive plus)

Strategic Thinking and Execution

Act as the definitive thought leader and end-to-end GTM marketing plan owner for the Microsoft Ads representation business across the EMEA, IN and SEA regions
Gather and synthesize customer feedback, market trends, and competitive intelligence to identify regional market gaps, and evolving advertiser needs
Equip and enable the sales organization with best-in-class insights, competitive intelligence, and high-impact sales collateral to accelerate revenue growth and win market share
Champion the representation business model and drive the narrative for the overall partnership ensuring resonance both internally within InMobi and externally with key partners
Collaborate seamlessly with centralized marketing execution teams to deliver on channel-specific campaigns, including industry events, social media, webinars, and PR
Communication and Content Development
Exceptional verbal and written communication skills, with the ability to craft compelling, customer-centric narratives tailored to advertisers and agencies
Proven ability to produce high-quality content across diverse formats, including blogs, narrative decks, reports, whitepapers, customer success stories, thought leadership articles, and website or external platform content
Skilled in designing visually impressive, story-driven presentations for customer, sales, and leadership audiences, ensuring clarity, impact, and strong visual storytelling
Excellent presentation and delivery skills, with the confidence to engage, influence, and captivate diverse internal and external audiences

Collaboration and Teamwork

Ability to lead and collaborate heavily across cross-functional and matrixed teams, including Sales, Account Management, centralized Marketing functions, external Microsoft and advertiser stakeholders
Demonstrated ability to effectively influence decision-making without direct authority and collaborate across global teams

Leadership and Mentoring

Proven leadership in managing ad-hoc and long-term projects, ensuring quality and timely delivery
Skilled at mentoring and coaching broader marketing and sales teams, driving them to achieve their highest potential

Analytical and Problem-Solving Skills

Strong analytical and conceptual thinking skills, with a track record of translating complex advertising data into clear, actionable insights
Ability to solve complex challenges and deliver innovative solutions

Project Management and Organizational Skills

Adept at managing multiple projects and deadlines, with a proactive approach to addressing potential delays
Strong understanding of project management metrics to track progress and measure impact effectively

Cultural and Interpersonal Skills

Excellent interpersonal skills, with the ability to work across diverse cultural teams
Proven ability to build and sustain collaborative relationships across global teams and time zones

Additional Attributes

Solution-oriented mindset, with the ability to influence leadership and partner decision-making processes
High attention to detail and a focus on continuous improvement in all aspects of work

Educational Background: Bachelor's degree in marketing, Business Administration, or a related field (MBA preferred)

The InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

Senior Manager - Product Marketing Ads Representation Business.