Overview

We are looking for a hands-on Regional Marketing Manager (Maternity Cover) to support the planning, coordination and execution of Tatler Asia's regional marketing campaigns and strategic initiatives during a maternity coverage period.

As a lean regional marketing function, this is a highly hands-on role that combines campaign planning, management, execution, stakeholder coordination, reporting and operational oversight across multiple concurrent projects and launches.

The role will work closely with regional editorial, commercial, product and design teams, as well as local market teams across Asia where required, supporting a range of brand, audience growth and commercial-focused initiatives.

During this period, the role will support key regional initiatives including Tatler Best, Tatler Gen.T Summit, Tatler Most Influential, Tatler 50th Anniversary and other cross-market campaigns spanning hospitality, dining, community-building, thought leadership and signature events.

The ideal candidate is both strategic and execution-driven, able to manage cross-functional coordination while ensuring campaigns are delivered effectively and consistently across markets. This role will play an important part in driving brand visibility, audience engagement, community growth and any other marketing campaign objectives across Tatler Asia's regional marketing efforts.

Key Responsibilities

Regional Campaign Management

Support the rollout and execution of regional marketing campaigns
Coordinate campaign timelines, deliverables, approvals and stakeholder alignment
Manage pre, launch and sustenance phases across key Tatler brand initiatives and events
Drive day-to-day execution and follow-through across campaign workstreams
Ensure campaigns are executed consistently across channels and markets

Cross-Functional Coordination

Work closely with editorial, commercial, design, product and local market teams
Coordinate with external partners, agencies and vendors where required
Manage timelines, follow-ups and operational coordination across stakeholders
Support alignment across brand messaging, campaign priorities and launch timelines

Marketing Operations & Reporting

Maintain campaign trackers, rollout plans and reporting structures
Support paid media coordination and campaign performance tracking
Assist with CRM, content rollout and audience engagement initiatives
Support budget tracking and overall marketing planning coordination
Handle ongoing operational and administrative marketing workflows where required

Strategic Ad-hoc Projects

Strategically support ongoing regional marketing initiatives including partnership activations, workflow optimisation projects and marketing operations improvements
Help maintain continuity across ongoing business priorities during the coverage period

Preferred Profile

5-8 years of experience in marketing, campaign management or brand marketing
Experience managing integrated campaigns across multiple stakeholders and timelines
Strong organisational and project management skills with strong attention to detail
Comfortable operating both strategically and executionally in a lean team environment
Proactive, adaptable and comfortable handling multiple concurrent priorities
Experience in media, luxury, lifestyle, events or regional organisations is a plus
Familiarity with CRM, paid media, reporting and campaign planning workflows preferred