Key Responsibilities

Search & Website Optimization (SEO, AEO & GEO)

Develop and execute end-to-end SEO strategies to improve organic visibility and website performance
Drive next-generation search optimization including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Optimize content for AI-powered search platforms and evolving search behaviours
Manage technical SEO activities including schema markup, structured data, Core Web Vitals, and crawl optimization
Conduct performance analysis and provide actionable insights to improve search rankings and traffic growth

Digital & Social Media Management

Manage and maintain corporate social media platforms across multiple channels
Track engagement trends, audience growth, and content performance
Support brand reputation monitoring and proactive issue management in digital channels
Deliver regular performance reporting with insights and recommendations

Digital Growth & Transformation

Support regional digital campaigns and cross-market initiatives
Partner with internal stakeholders and external agencies to execute digital strategies
Contribute to digital transformation initiatives leveraging AI, automation, and emerging technologies
Ensure consistency in digital governance, guidelines, and best practices across markets

What We're Looking For

Minimum 5 years of experience in digital marketing, SEO, or digital communications
Strong hands-on expertise in SEO tools and analytics platforms(e.g. Screaming Frog, Google Analytics, Hootsuite, Talkwalker)
Experience managing multi-market or regional digital campaigns
Good understanding of AI in marketing, search evolution, and digital transformation trends
Strong communication and stakeholder management skills

Senior Digital Marketing Specialist /AM (SEO & AI Search)