Position Objective:

Acquire new customers and grow customer lifetime value through digital partners and the Firm's platforms. Promote the Firm's products and services via partners digital channels.

Roles and Responsibilities:

Plan, develop and execute online-to-offline (O2O) marketing initiatives to acquire new customers to the Firm.
Responsible for planning, developing and executing marketing initiatives, projects and campaigns via partners digital channels, guided by the overarching strategy
Manage multiple projects simultaneously and ensuring successful delivery
Collaborate and coordinate with key strategic partners to co-develop and execute marketing initiatives to promote the Firm's products and services
Ideate and perform rapid experimentation on marketing initiatives, projects and campaigns with the objective to improve performance
Track key success metrics of marketing initiatives, projects and campaigns and present campaign results to key stakeholders and management
Track and manage marketing spend within allocated budget
Create marketing presentation, generate, and create reports for stakeholders and partners
Gather and evaluate user requirements on the Firm's digital products and services, in collaboration with product marketing team
Collaborate with vendors/agencies to illustrate design ideas and product customer journey flow using storyboards and process flows
Collaborate and work closely with internal and external stakeholders, agencies, vendors, and partners to ensure smooth execution of daily tasks
Stay updated with the latest digital & social media trends and tools
Monitor and report brand and competitive activities

Minimum Job Requirements:

Degree in Marketing/mass Communications/Business Administration with minimum 5 - 8 years of working experience in marketing/branding/social media background
Strong communication skills to collaborate with various stakeholders and partners
Strong project management skills
Meticulous and has good time management skills
Experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp, Clever Tap, Braze is an added advantage
Comfortable with data and strong analytical skills – perform analysis, connect user actions to data points
Ability to manage multiple projects concurrently
Keen sense for details with an analytical and critical thinking mindset
Ability to think creatively, highly driven and self-motivated
Strong written and verbal communication skills in English

Digital Partner Marketing Manager