We are seeking a proactive and results-driven Digital Marketing Executive to support and execute integrated marketing initiatives across the company's clean energy solutions portfolio, including solar, battery energy storage systems (BESS), energy efficiency, and other sustainability solutions.

This role will be responsible for digital campaigns, lead generation, content creation, brand visibility, marketing communications, and supporting business growth through strategic marketing activities.

Key Responsibilities:

Digital Marketing & Campaign Management

Responsible for planning and executing marketing campaigns to generate new prospects and improve client retention
Prepare and deliver marketing plans aligned with key business and marketing objectives
Execute digital marketing campaigns across channels including Google, LinkedIn, Meta, email marketing, and display advertising
Support lead generation, lead nurturing, and customer engagement initiatives
Monitor campaign performance, analyse results, and optimize campaigns based on KPIs and ROI

Content, Branding & Communications

Manage and oversee the creation of marketing collateral, including digital and print materials
Create and schedule content for social media, EDMs, website, and digital platforms
Develop marketing presentations and materials for partnership collaborations with external parties
Ensure brand consistency across all communication and marketing touchpoints
Work closely with internal stakeholders and external partners to deliver integrated marketing initiatives aligned with business objectives

Website, Analytics & Market Insights

Maintain and update website content and landing pages
Support SEO and SEM initiatives to improve website traffic and online visibility
Track digital marketing performance using analytics and CRM tools
Monitor competitor activities and identify potential improvements or changes in marketing strategies, products, or services
Keep abreast of industry trends, market developments, competition, and emerging opportunities

Business & Commercial Support

Determine product and service value delivered throughout customer operations and effectively communicate value propositions to customers
Support business development and sales initiatives through marketing activities and campaigns
Capable of identifying target markets and supporting commercial engagement opportunities
Assist in developing customer-focused marketing strategies to drive awareness and sales growth

Cross-functional & Administrative Support

Collaborate with marketing executives, managers, operational departments, and external partners to fulfill deliverables effectively
Support digital promotion for events, webinars, exhibitions, and campaigns
Assist in daily administrative duties to ensure smooth business operations
Execute ad-hoc tasks and assist with any marketing-related activities as assigned

Compliance & Quality

Contribute, comply, and commit toward the company's Quality, Health, Safety, and Environmental (QHSE) Management System
Ensure full compliance with international standards, legal requirements, local regulations, and applicable codes of practice
Additional responsibilities may be assigned as deemed necessary by the company

Requirements

Bachelor's Degree in Marketing, Communications, Business, or related field
1-2 years of experience in digital marketing, preferably in B2B, energy, industrial, or technology sectors
Fresh graduates who are passionate about digital marketing and the clean energy industry are encouraged to apply
Hands-on experience with digital advertising platforms, social media management, and email marketing
Familiarity with SEO, Google Analytics, CRM systems, and marketing automation tools
Strong communication, presentation, copywriting, and stakeholder management skills
Analytical mindset with the ability to interpret campaign and market data
Strong organizational skills with the ability to manage multiple projects and deadlines
Proactive, detail-oriented, and a strong team player