Job Responsibilities

Develop, monitor, and oversee the implementation of trade marketing plans for offline channels and brands to achieve business objectives.
Analyse shopper behaviour and competitor information to deliver effective trade marketing activities and promotions.
Plan, manage and monitor the efficient utilization of trade spend budgets across channels/brands.
Working closely with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration to meet market needs.
To create an impact through multiple touchpoints across channels – planogram, in-store communication, and channel activation programs.
Create customer engagement plans for NPD and Go-To-Market along with marketing and sales.
Responsible in planning and executing new store opening activities and grand launch event.
Assist in monitoring and evaluation of trade promotion result and follow up plan.
Co-ordinate with vendors/printers and suppliers to ensure quality marketing deliverables
Evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
Manage and ensure POSM production, allocation and full deployment across all outlets.
Work closely with operations team to ensure accurate in-store execution.
Collaborate with the operations team to manage POSM and signage requests.
Any other job functions/projects that the Company assigns from time to time.

Job Requirements

Education & Qualification

Bachelor Degree in Marketing or Business Administration

Relevant Experience & Years of Service

Technical Skills, Professional Knowledge & Competencies

Proficient in analytical skills with the ability to interpret market data and trends
Proficient in computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook and Excel)
Ability to work independently and as part of a team in fast-paced environment
Excellent communication and interpersonal skills
Own transport & willing to travel

Assistant Trade Marketing Manager

Assistant Product Manager - Consumer Trade Marketing