Jointly develop and execute trade promotions for clients to drive sales in the retail.
Execution of trade marketing plan.
Management BTL expenses.
Track & monitoring progress of campaigns.
Conduct business review with client.
Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc.
Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
Develop, manage and monitor the execution of above the line marketing campaigns and go-tomarket activities, including in-store promotional initiatives
Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers needs
Align with clients on agreed plans related to merchandising/planograms, trade promotions, instore execution, multiple points of purchase, point of sale materials, etc.
Work closely with client to conduct product training programs and organize CPE
Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
Demonstrate advanced research and analytical skills
Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
Demonstrate fluency in English (both written and spoken)
Degree or professional qualification in Marketing/Pharmacy or a related discipline
Minimum 5 to 6 experience in a similar role.

Assistant Trade Marketing Manager

Assistant Manager Trade Marketing