1. About Us

VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

2. Your Role in VT Markets

As the CRM & App Marketing Specialist, you will be based in Malaysia and sit within the Global Marketing COE, under the Lifecycle Marketing function, reporting to the Lifecycle Marketing Lead. You will own our direct messaging channels end-to-end - App Push Notifications, In-app Pop-ups, In-app Banners, WhatsApp, and LINE Messaging - covering VT Markets global app user base. In this role, you will work closely with the Lifecycle, Data, Content, Product, and Growth Analytics teams, as well as Global and Regional Marketing teams, to ensure every marketing message we send is timely, relevant, and measurably effective. This is a hands-on builder's role that directly drives user engagement, retention, and revenue impact across our messaging ecosystem.

3. Your Responsibilities:

Channel Ownership & Hands-On Execution

Set up, configure, and manage campaigns across App Push, In-app Pop ups, In-app Banners, WhatsApp messaging, and LINE Messaging channels - from journey automations to day-to-day operations.
Build, maintain, optimise channel-specific touchpoints in automation journeys for the full user lifecycle: onboarding, activation, engagement nudges, re-engagement, win-back, etc.
Strategise and execute tactical campaigns aligned with product launches, promotions, seasonal events, and business priorities.
Manage message templates, rich media, deep links, CTAs, behavioural sequencing across all three channels.
Ensure channel hygiene - manage opt-in/opt-out flows, suppression lists, and compliance with platform policies (WhatsApp Commerce Policy, LINE Messaging Policy, Apple/Android push guidelines).

Automation & Journey Design

Collaborate with Lifecycle team to design and implement event-triggered and behaviour-based automation flows, where messaging channels are relevant, via our CEP platform (e.g. Braze, or equivalent).
Define trigger logic, delay windows, frequency caps, and exit conditions to create coherent, non-intrusive user experiences.
Collaborate with Growth Analytics and Product to ensure the right behavioural events and user attributes are instrumented and available for targeting, or where new features need to be built for messaging channels to be fully effective.

Segmentation & Personalisation

Build and manage audience segments based on behavioural signals, lifecycle stage, product usage, demographics, and engagement history.
Apply personalisation at scale — dynamic content, variable substitution, and conditional logic — to ensure messages feel relevant to each recipient.
Develop and maintain a segmentation framework that supports both always-on journeys and one-off campaigns.
Identify high-value and at-risk user cohorts and develop targeted communication strategies for each.

Performance Reporting & Analytics

Own channel performance reporting - tracking delivery rate, open/read rate, click-through rate, conversion, opt-out rate, and revenue attribution.
Maintain dashboards to give the team real-time visibility into campaign performance and channel health.
Conduct post-campaign analysis and produce actionable insights for marketing activities & journeys — what worked, what didn't, and what to test next.
Monitor channel-level trends (e.g. declining CTR, rising opt-out rates) and proactively flag and address deterioration.

Optimisation & Experimentation

Design and run structured A/B and multivariate tests across message copy, creative, timing, frequency, and targeting - with clear hypotheses and statistically valid conclusions.
Continuously optimise content, message cadence, and channel mix based on user behaviour and engagement data.
Identify funnel leaks in automation journeys and implement fixes to improve conversion at each stage.
Stay current with platform-specific best practices for App Push, In-app pop up, in-app banners, WhatsApp, and LINE and apply them to improve engagement.

Cross-Functional Collaboration

Partner with Global and Regional marketing teams to execute campaign activations and provide subject matter expertise on how channel is effectively utilised to reach users and achieve campaign goals.
Work with Content team to brief and deliver assets optimised for each channel's format and audience context.
Work with Growth Analytics to ensure accurate measurement, event tracking, audience segments and post campaign analysis.
Partner with Product teams if there are relevant features that need to be built to expand effectiveness of channel.

4. What Success Looks Like

A seamless, highly personalised messaging experience across App Push, In-app, WhatsApp, and LINE channels that consistently feels timely and relevant to users.
A scalable segmentation and automation framework that supports both always-on lifecycle journeys and fast-moving tactical campaigns.
A strong culture of continuous experimentation and data-driven optimisation, with clear insights shared across marketing, content, product, and analytics teams.

5. What Makes You a Great Fit:

Job Experience & Education

At least 3 years of hands-on experience in CRM, lifecycle marketing, or mobile marketing in a consumer app environment (e-commerce, fintech, trading, super-app, gaming, or similar).
Proven experience setting up and managing channels such as App Push Notification, In-app banners including rich push, deep links, and triggered automation flows.

Technical and Functional Skills

Hands-on experience with WhatsApp Business API - managing message templates — and working knowledge of LINE Push Messaging and its campaign mechanics.
Proficiency with at least one enterprise CEP platform: Braze, Salesforce Marketing Cloud, Emarsys, Klaviyo, Marketo, Iterable, or equivalent.
Strong understanding of user segmentation principles - behavioural, lifecycle-based, and attribute-based - and how to apply them; data-literate with comfort reading dashboards and funnel metrics.

Soft Skills

Strong cross-functional collaboration skills, with the ability to work closely with Data, Content, Product, and Growth Analytics teams.
Clear communicator, able to translate campaign and A/B test results into actionable insights for non-technical stakeholders.

6. What We Offer

As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

7. Your Journey After Applying

1. Screening interview with our talent acquisition partner

2. Interview with your manager

3. Second interview with 2nd-level manager

CRM Specialist

CRM & App Marketing Specialist