Morgan McKinley is partnering with a financial services client to hire a Marketing Manager (Funds & Assets) to be responsible for leading multi-channel product activations, driving full-funnel digital and offline campaigns, and managing compliant investment narratives. The ideal candidate will also oversee corporate branding, public relations, and CRM-driven loyalty strategies, particularly tailored to high-net-worth clients.

Key Responsibilities:

Lead end-to-end marketing strategies for funds, wealth products, and asset management solutions to ensure high investor relevance and market presence.
Develop multi-channel (online and offline) product launch plans and conduct post-campaign evaluations to measure effectiveness.
Transform complex product features, performance data, and investment narratives into clear, compelling marketing narratives.
Oversee all product marketing materials to guarantee full alignment with Securities Commission Malaysia (SC) regulations.
Track market trends, competitor movements, and investor behaviors to continuously optimize marketing and activation strategies.
Plan and execute digital campaigns across SEO/SEM, social media, email, and paid media to drive lead generation, nurturing, and conversions.
Oversee the digital content calendar, asset creation, website content, and landing pages to deliver an optimized user experience.
Plan and execute physical activations, including seminars, roadshows, and partner events, to drive offline engagement.
Support the sales teams by producing high-quality collateral, pitch presentations, and specialized activation materials.
Strengthen overall corporate brand identity across all channels while overseeing public relations, media relations, and corporate communications.
Guide client loyalty programs for High-Net-Worth (HNW) individuals, leveraging CRM insights for customer segmentation, hyper-personalized communications, and retention.

Key Requirements:

Holds a Bachelor's degree in Marketing, Business, Finance, or a relevant, closely related field.
Possesses 5 to 8 years of marketing experience specifically within the banking, asset/wealth management, or broader financial services sectors.
Fluent in both written and spoken English and Mandarin to communicate effectively with a diverse client base.
Strong hands-on experience in financial or investment product marketing; prior familiarity with Securities Commission (SC) compliance standards is a distinct advantage.
Experience planning and executing offline marketing initiatives.
Exceptional communication skills to simplify complex financial and technical data.
Highly organized and detail-oriented.
A proactive self-starter who is independent, highly resourceful, and comfortable taking full ownership of projects.

If you are interested in this role and would like to discuss the opportunity further, please click apply now.

Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.

Morgan McKinley Pte Ltd

Vivian Chin

EA Licence No: 11C5502

EAP Registration No: R21103300

Marketing Manager (Funds)