JOB DESCRIPTION

The Regional Senior Executive is a key member of the Centre of Excellence, responsible for elevating the tenant experience across the entire portfolio of malls. This role moves beyond day-to-day operations to focus on strategic planning, process standardization, capability building, and performance analysis. The incumbent will act as an internal consultant, developing the tools, programs, and frameworks that empower individual mall teams to build stronger, more profitable relationships with their tenants.

MAIN ACCOUNTABILITIES

A. Strategic Planning & Portfolio Management

Develop and drive the regional Tenant Relations strategy and roadmap, ensuring alignment with the overall group business objectives
Analyze portfolio-wide data (tenant sales, feedback, retention rates) to identify trends, gaps, and opportunities for enhancing tenant satisfaction and performance
Research and recommend innovative tenant engagement initiatives, best practices, and industry trends to be piloted or implemented across the portfolio
Support the development of the regional budget for tenant relations programs

B. Process Standardization & Tool Development

Create, standardize, and maintain a central repository of Tenant Relations tools and templates, including onboarding kits, communication materials, event guides, and feedback forms
Develop and document Standard Operating Procedures (SOPs), Event and Marketing Advertising Guidelines for tenant touchpoints to ensure consistency across all malls
Lead the rollout and adoption of new processes or systems (e.g., tenant portals, communication apps) to improve operational efficiency

C. Capability Building & Guidance

Act as a subject matter expert and central point of contact for mall-based Tenant Relations/ Marketing teams, providing guidance and consultation on complex cases or high-potential initiatives
Develop and deliver training modules and workshops to upskill mall teams on tenant engagement best practices, service excellence, and the use of new tools/SOPs
Foster a community of practice among mall teams to facilitate knowledge sharing and peer-to-peer learning

D. Project & Program Management

Lead the planning and execution of portfolio-wide tenant relations projects, such as regional tenant appreciation events, portfolio-wide sales campaigns, or tenant awards programs
Coordinate with individual mall teams to ensure alignment and successful execution of regional initiatives at the local le
Monitor and report on the progress and ROI of key regional tenant programs

REQUIREMENT

Education

Minimum Bachelor's Degree, Postgraduate Diploma, or Professional Certificate in Marketing, Mass Communications, Business Administration, Property Management, or related field.

Work Experience

Minimum 4–5 years of relevant experience in retail management, tenant relations, shopping mall marketing, or related field
Experience in a multi-site or regional support role is highly preferred
Prior experience in an agency environment (preferably well-established agencies) with exposure to client servicing is an added advantages.

Skills & Competencies

Strong analytical skills with the ability to interpret portfolio-wide data and identify trends
Excellent project management skills, with the ability to manage multiple initiatives across different locations simultaneously.
Proficient in developing process flows, SOPs, and training materials
Strong stakeholder management skills, with the ability to influence and collaborate effectively across teams
Excellent interpersonal and communication skills

Personal Attributes

Detail-oriented with strong attention to accuracy and quality.
Strategic thinker with the ability to translate group objectives into actionable regional programs.

SENIOR EXECUTIVE MARKETING (TENANTS RELATION SUNWAY MALLS)