Responsibilities

Job Description

User Acquisition & Lifecycle Management

Project Execution: Lead the end-to-end planning and execution of dedicated marketing

growth projects aimed directly at increasing Atome's user base and market penetration

in Malaysia for online and offline channels.

Growth Experiments: Continuously pitch, build, and test offline growth loops (e.g.,

location-specific referral incentives, on-site first-purchase triggers, and physical-to-digital

bridge mechanics) to systematically lower Customer Acquisition Cost (CAC)).

Funnel Optimization: Run data-driven project sprints focused on optimizing specific

stages of the user lifecycle—from initial onboarding and profile completion to increasing

transaction frequency.

Retention Sprints: Develop project-based retention mechanics and incentive

frameworks to build purchasing habits and maximize user lifetime value via loyalty

initiatives.

Reactivation Campaigns: Design and deploy targeted growth initiatives to win back

churned users and re-engage dormant segments.

Data Optimisation: Leverage BI analyst insights to inform segmentation, targeting, and

lifecycle optimization

Cross-functional Leadership

Partner with the Brand & Campaigns Lead to ensure all CRM and partnership initiatives

align with brand tone and visual standards.

Work closely with BI to analyze campaign effectiveness, optimize spend, and refine

targeting strategies.

Coordinate with Operations and Account Management to reflect key value propositions

in all campaign initiatives.

Manage, mentor, foster a collaborative and performance-driven team culture aligned

with company values

Requirements

4–6 years of experience in growth marketing, performance marketing, lifecycle

management, or loyalty/event-based marketing within fintech, tech, e-commerce, or

consumer app environments.

Solid grasp of customer loyalty mechanics, behavioral economics, and reward-program

structures that drive repeat consumer habits

Strong understanding of marketing automation platforms and CRM tools (e.g., Braze,

MoEngage, Salesforce Marketing Cloud) - added advantage

Analytical mindset with experience using customer data to drive campaign segmentation

and optimization

Proven ability to collaborate cross-functionally and manage external partner

relationships

Experience with offline campaign activations or merchant-led events is a strong

advantage

Excellent communication, project management, and stakeholder engagement skills
Bachelor's degree in Marketing, Business, Communications, or a related field

Growth & Lifecycle Marketing Manager