Responsibilities
Job Description
User Acquisition & Lifecycle Management
Project Execution: Lead the end-to-end planning and execution of dedicated marketing
growth projects aimed directly at increasing Atome's user base and market penetration
in Malaysia for online and offline channels.
Growth Experiments: Continuously pitch, build, and test offline growth loops (e.g.,
location-specific referral incentives, on-site first-purchase triggers, and physical-to-digital
bridge mechanics) to systematically lower Customer Acquisition Cost (CAC)).
Funnel Optimization: Run data-driven project sprints focused on optimizing specific
stages of the user lifecycle—from initial onboarding and profile completion to increasing
transaction frequency.
Retention Sprints: Develop project-based retention mechanics and incentive
frameworks to build purchasing habits and maximize user lifetime value via loyalty
initiatives.
Reactivation Campaigns: Design and deploy targeted growth initiatives to win back
churned users and re-engage dormant segments.
Data Optimisation: Leverage BI analyst insights to inform segmentation, targeting, and
lifecycle optimization
Cross-functional Leadership
- Partner with the Brand & Campaigns Lead to ensure all CRM and partnership initiatives
align with brand tone and visual standards.
- Work closely with BI to analyze campaign effectiveness, optimize spend, and refine
targeting strategies.
- Coordinate with Operations and Account Management to reflect key value propositions
in all campaign initiatives.
- Manage, mentor, foster a collaborative and performance-driven team culture aligned
with company values
Requirements
- 4–6 years of experience in growth marketing, performance marketing, lifecycle
management, or loyalty/event-based marketing within fintech, tech, e-commerce, or
consumer app environments.
- Solid grasp of customer loyalty mechanics, behavioral economics, and reward-program
structures that drive repeat consumer habits
- Strong understanding of marketing automation platforms and CRM tools (e.g., Braze,
MoEngage, Salesforce Marketing Cloud) - added advantage
- Analytical mindset with experience using customer data to drive campaign segmentation
and optimization
- Proven ability to collaborate cross-functionally and manage external partner
relationships
- Experience with offline campaign activations or merchant-led events is a strong
advantage
- Excellent communication, project management, and stakeholder engagement skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
