Key Responsibilities

Script Writing: Draft engaging scripts for short-form video content (e.g., Reels, promos)
Ad Copywriting: Write persuasive copy for Meta Ads (Facebook/Instagram) tailored to each client's brand and goals
Post Description Writing: Craft social media captions and descriptions for posts across platforms
Meta Ads Management: Set up, monitor, and optimize Facebook and Instagram ad campaigns for performance
Content Scheduling: Schedule and manage posts across client social media accounts
Canva Tasks: Create or update documents and basic visual content (e.g., pricing sheets, infographics)
Instagram DMs: Respond to or initiate conversations with followers as part of engagement and lead nurturing strategy
Research: Conduct market and competitor research to support campaign strategy and positioning
Internal Communications: Relay key information from client messages to the Directors
Admin Support: Send friendly reminders for upcoming meetings or video shoots, prepare meeting notes, and support light assistant tasks
Process Improvement: Research and suggest tools or software that can streamline workflows
Infographics Design(optional): Create visual assets as needed (minimal but useful)
Content Planning: Creating social media plans for the company and client companies

Tools & Platforms

Preferred Qualifications

2+ years of experience in social media management, digital marketing, or content writing
Strong command of English with a portfolio of ad copy, scripts, or social content
Proven experience running and optimizing Meta ads
Familiarity with content scheduling tools (native or third-party)
Strong research skills and attention to detail
Friendly and proactive communicator who's comfortable on team calls
Organized, self-motivated, and dependable

Social Media & Ad Copy Specialist