Head of Product Design (Creative)

Your new company
Our client is a fast-growing direct-to-consumer (DTC) consumer lifestyle business with a strong portfolio of home, living and everyday essentials products. With an established omnichannel presence and ambitious growth plans, they are investing heavily in design innovation and product development to strengthen their position in the market.

Your new role
As the Head of Product Design, you will lead the design vision and creative direction across a portfolio of consumer products, shaping how the brand is expressed through form, colour, materials and overall product experience.

You will own and evolve the visual design language, develop seasonal product narratives, and drive innovation across colour, material and finish (CMF). Working closely with Brand, Merchandising, Commercial and R&D teams, you will ensure design is fully integrated into the go-to-market process while balancing creativity with commercial objectives.

In addition, you will build scalable design processes, improve design documentation and product development workflows, and lead the growth of a high-performing design team. This is a highly visible leadership opportunity suited to someone who can combine strong creative instincts with strategic thinking and operational excellence.

What you'll need to succeed

8-10 years of experience in Product Design, Industrial Design, Creative Direction or a related field, with at least 5 years in a leadership role.
Proven experience designing consumer-facing lifestyle products within DTC, retail, consumer goods or e-commerce environments.
A compelling portfolio demonstrating strong creative vision, aesthetic judgement and the ability to define and evolve a visual brand language.
Experience developing products where design, colour, materials and visual storytelling significantly influence consumer purchasing decisions.
Strong sketching, illustration and concept development capabilities, with the ability to translate ideas into commercially successful products.
Expertise in CMF, materials and end-to-end product development processes from concept through to mass production.
Experience working cross-functionally with Brand, Merchandising, Commercial and R&D teams within a structured GTM framework.
Track record of building, mentoring and scaling design teams.
Strong commercial acumen with the ability to align creative direction with business, revenue and growth objectives.

This role will suit a design leader with a strong creative and consumer-focused background. Candidates with experience creating a visually distinctive lifestyle, fashion, accessories, sports, drink ware or home products will be highly regarded.

What you'll get in return

A senior leadership role with significant influence over product and brand direction.
The opportunity to shape and elevate an established consumer brand portfolio.
A collaborative, entrepreneurial and fast-paced environment.
The chance to build and develop a best-in-class in-house design function.
A competitive remuneration package and long-term career growth opportunities.

What you need to do now
Click apply now if you are interested in this role. For further details or a confidential discussion on other opportunities in the commercial technology space, please contact Kianna Teo at Hays on +60 3-7890 6162 or Kianna.Teo.hays.com.my.

At Hays, we value diversity and are passionate about placing people in a role where they can flourish and succeed. We actively encourage people from diverse backgrounds to apply.