The Real Talk

Vita Green is a household name in Hong Kong. For over 30 years, we've dominated the health and wellness space by doing something traditional corporate wellness brands don't: blending ancient herbal wisdom with hard clinical science.

We are at an exciting turning point as we aggressively expand our global footprint across North America, Southeast Asia, and key APAC markets. We are looking for a visionary, commercially rigorous leader to take the helm of our international business.

We aren't looking for corporate box-tickers or passive administrators who just want to maintain a steady ship. This isn't just executing someone else's playbook—you get the agility and freedom of running your own multi-market business from the ground up, but with the robust backing and dedicated resources of a well-established HQ. This is a call to digital builders, growth hackers, and strategic rebels who sit at the intersection of customer strategy, creative brand authority, and digital innovation to build a massive regional footprint.

What You'll Actually Do

Forget the rigid 15-point task lists. As the business owner, you will hold full P&L accountability for our D2C, marketplace, and regional B2B distributor channels, owning outcomes across these core pillars:

Disrupt Global E-Commerce & Marketplaces: We don't just want to manage storefronts on Amazon NA, Shopee, Lazada, TikTok Shop, or Yamibuy. We want to dominate them. You will set the overarching Go-To-Market (GTM) strategy, optimize mega-campaigns, and scale massive untapped potential across North America and Southeast Asia (SG & MY), while unlocking early-stage operations in Japan and Vietnam.

Break the Algorithm (D2C & Performance Marketing): Architect and execute our D2C growth blueprint spanning performance media, CRM/Email marketing, and SEO. We need someone who treats ad spend like their own money—rigorously deploying, testing, and tracking performance KPIs (CVR, CPL, ROAS) to drastically scale Average Order Value (AOV) and Customer Lifetime Value (LTV).

Drive Key Accounts & Omnichannel Synergy: Actively drive offline growth by building deep, category-led relationships with key accounts and tier-1 retail distributors. Present powerful range reviews and commercial proposals to secure premium brick-and-mortar placement and promotional support.

Humanize the Narrative (Content & Brand Direction): Dictate the actual brand direction for international markets. Lead insight-driven brand repositioning, portfolio rebranding, and integrated campaigns across digital, social, PR, and in-store channels, rather than strictly hitting distribution quotas. Localize our voice, experiment with social commerce, and build real relationships with influencers.

Call Out the BS with Data: No guessing games. Look deeply at GA4, platform analytics, and internal financial metrics to formulate highly actionable strategic recommendations, tell us what is working, and figure out what we need to kill immediately. Lead digital infrastructure initiatives such as website re-platforming.

Team Leadership & Process Optimization: Recruit, mentor, and scale high-performing, growth-oriented cross-functional teams. Build robust SOPs, trackers, and documentation to ensure international operations are repeatable, auditable, and scalable as the business grows.

Because this is a regional rollout, chaos is part of the process. If you need a predictable, repetitive 9-to-6, you will hate it here. If you like navigating ambiguity and building the blueprint yourself, you'll thrive.

Who You Are

We are map-making, not map-reading. We need a seasoned regional leader who is tired of corporate red tape and hungry for true ownership, bringing both a sharp commercial mindset and the agility to roll up their sleeves.

The Credentials: 12–15+ years of progressive commercial leadership experience spanning Brand Management, FMCG/Retail Marketing, and Digital eCommerce.

An Unreasonable Standard of Ownership: You act like a true General Manager / Country Manager. You build high-level strategic roadmaps, manage complex budgets, and take full, localized responsibility for the cross-border P&L and deadlines across different time zones.

Marketplace Master & Operator: You have deep, hands-on familiarity with storefront operations and analytics across Amazon, Shopee, Lazada, and Shopify ecosystems. You know how to manipulate data and competitor insights to win retail ranging and drive ROI.

Intellectual Humility & Low Ego: You have strong opinions, loosely held. You are willing to test your ideas, admit when the data proves you wrong, and pivot fast. We have no room for politics—be bright, be professional, but stay grounded.

Stakeholder Sophistication: Experienced in securing board-level investment and serving as a trusted strategic partner to founders or corporate executive leadership. You can effortlessly leverage HQ support from Regulatory Affairs (RA), Legal, and Brand Marketing to ensure smooth market entries.

Wellness, But Make It Real: You actually give a damn about health and nutrition. We are selling products that genuinely improve lives—you should be proud of that.

Why You'll Love It Here

Entrepreneurial Freedom + Corporate Backing: Forget excessive red tape. Get the pure agility of running a multi-market business like it's your own, combined with the deep pockets, legal backing, and dedicated infrastructure of an established HQ.

Unapologetic Ownership: No micromanagement. You take the wheel of a high-visibility, high-impact global portfolio that directly dictates the company's future growth trajectory.

Work-Life Harmony That Works: We focus on outputs, not clock-watching. Enjoy flexible working hours and a genuine work-from-home policy designed around your actual lifestyle.

The Perks: Ditch the formal wear with our casual everyday dress code, stack your shelves with exclusive employee discounts on our premier health products, and recharge with team wellness activities that actually feel meaningful.

Director, International Business Growth | SEA & North America Focus | eCommerse | Kuala Lumpur Based